In November 2019, we will start rolling out Hotjar’s Identify API (our first API), which allows customers who enable it to pass user attributes into their Hotjar account.
(It's important to note upfront that this feature will be optional to use, and customers who use Hotjar precisely because it allows them to understand user behavior without identifying individuals will continue to be able to do so. We know the importance of managing personal information with respect to privacy law, and a bit further on I’ll detail the steps we’ll ask customers to take to be sure they’re being compliant.)
As a Hotjar customer using the Identify API, you will be able to send information you already have about your website visitors (attributes such as spend, customer since, user ID, etc.) into Hotjar, and use it across your account for more advanced targeting and/or more granular filtering and segmentation—which will make it faster for you to find insights from the customer segments you’re interested in.
Actions such as ‘reviewing Hotjar Recordings to analyze the behavior of users on your product landing pages who made a purchase in the last 7 days, having arrived from a specific social campaign’ or ‘showing a Hotjar Survey to non-paying customers from the UK’ will now become possible in Hotjar.