HOTJAR PRODUCT ANALYTICS
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3 questions traditional web analytics can’t answer...
Hotjar is the #1 user feedback & behavior analytics software for Marketers, Product Managers, Analysts, and UX Designers who have questions that traditional web analytics can’t answer, such as:
1. What are people actually doing on my website?
Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
Despite all the tools we used to measure traffic, such as Google Analytics, we didn’t really know what our users were doing on our website or how they were using our online tool. Our goal was to start optimizing based on data, not assumptions - but we felt like we didn’t have enough information to make our process shorter and more efficient.
2. Why are people getting stuck?
Traditional web analytics helps you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, If we watch a Session Recording and see that people are struck somewhere hovering their mouse, we know something could be wrong and we can take a closer look.
3. What do my users really think about this page?
Web analytics tools help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.
A Hotjar poll is a great way to analyze the checkout from a customer behavior perspective. You can see how customers feel about it, give them an avenue to express their opinion as well. It’s really good to (capture) the voice of the customer.
Hotjar is the perfect complement to your web analytics tool
Hotjar is built to add depth to the insights you get from traditional web analytics tools. Using them together, you can answer questions about the behavior and needs of your users that traditional analytics alone can’t answer for you.
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