HOTJAR PRODUCT ANALYTICS

Create a product experience your customers will love

See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.

HOTJAR PRODUCT ANALYTICS

Create a product experience your customers will love

See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.

Hotjar is free forever. Upgrade anytime.

G2
Capterra

3 questions traditional web analytics can’t answer...

Hotjar is the #1 user feedback & behavior analytics software for Marketers, Product Managers, Analysts, and UX Designers who have questions that traditional web analytics can’t answer, such as:

What are people actually doing on my website?

What do they think about this page?

Why are they getting stuck?

Hotjar is the perfect complement 
to your web analytics tool

Hotjar is built to add depth to the insights you get from traditional web analytics tools. Using them together, you can answer questions about the behavior and needs of your users that traditional analytics alone can’t answer for you.

Observe
Ask
Observe
Ask

Heatmaps

Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

Recordings

See what your users see

Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.

Feedback

Discover how users feel

A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.

Surveys

Hear from your users

Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.

Now, you may be wondering…

Three extra reasons to give it a try today ...if you need a final push

Fast to install with just one script, and simple to use

Highly visual and really shows you what’s happening

Integrates with Google Analytics to tell the full picture

Get started with Hotjar

Trusted by over 900,000 organizations across 180+ countries. It’s free, forever.

No credit card required

No-card icon

No credit card required

Sign icon

56,549 users signed up last month

Privacy icon

GDPR- & CCPA-ready