Tawni Sattler


Tawni Sattler

Tawni is Hotjar's Managing Editor. When she's not planning and editing content, you can find her drinking coffee, reading, and talking to her plants.

Blog Articles

User research

How website feedback tools can improve UX and unlock growth in your business

If you really want to get inside your website visitors’ heads—to know what they actually think about your site, and how they think it could be better—you’re in the right place.

Tawni Sattler

Behavior analytics

9 user-driven tools and methods for ecommerce website analysis

When you think of analyzing your ecommerce site, you probably think about ecommerce tracking data like bounce and exit rates, average order value, checkout flow, and conversion rates, and maybe running an SEO audit and/or checking your site against competitors.

Tawni Sattler

PX insights

4 practical ways to improve your ecommerce customer journey (with examples from MADE.com)

Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey.

As a consumer, you came, you saw, you purchased.

As an online business owner, you watched prospective customers come, and see, and purchase—or you watched them exit your site, leaving you with burning questions, like:

Why did that customer abandon their shopping cart?

Did this person not find what they were looking for?

What changes do I need to make to my site to increase conversions?

How can I learn from these customers’ actions on my site?

In this piece, we show you a few quick ways to help you find some of the answers. To keep this practical, we’ll use real examples from designer furniture store MADE.com, whose Head of Digital Experience, Spencer Wong, wanted to improve the experience for MADE customers across each stage of their online journey.

Tawni Sattler

User research

Understand your customers with user behavior data and customer insights

To understand your customers, it's not enough to look at metrics like pageviews, bounce rates, and conversion rates alone—standard metrics are out of context and leave you guessing and making assumptions about what your customers need.

Tawni Sattler

Paul Cooper

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