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BEHAVIOR ANALYTICS SOFTWARE

Go beyond traditional analytics & convert more website users

Traditional web analytics tools help you track and analyze traffic data. But numbers and graphs alone can’t tell you what’s happening from your users’ perspective—Hotjar will.

BEHAVIOR ANALYTICS SOFTWARE

Go beyond traditional analytics & convert more website users

Traditional web analytics tools help you track and analyze traffic data. But numbers and graphs alone can’t tell you what’s happening from your users’ perspective—Hotjar will.

Our customers count on Hotjar insights to improve UX and create delight

“We couldn’t see the problem internally—as far as we knew, it didn’t exist. We only identified the issue with Hotjar.” Within half an hour the issue was identified and fixed. “You can’t put a price on what that’s worth—it’s invaluable.”
Dave Powell, E-commerce Conversion Manager
TomTom
"Hotjar has been helping us understand how our users interact with our platform and where the significant areas of friction are within our site. Through the heatmaps and user recording tools, I'm able to see exactly where the issues are. Using the highlights/favoriting features on the user recordings has also made it easier for me to share any significant insights with the rest of my team."
G2.com review
★★★★★
"I've used Hotjar for numerous projects. It's a great aggregator of high-volume data in heatmaps and scroll maps - on website projects, for example. But also, as a session recorder, it's a lifesaver for capturing unbiased, insightful interactions—especially when followed up with qualitative feedback methods."
G2.com review
★★★★★

Here's how it works

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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