PRODUCT / HEATMAPS
Improve any web page
Heatmaps show you where users move, click, and scroll, so you can remove friction and convert with confidence.
See what grabs users’ attention. Or the buttons and content they completely miss.
The world's largest sites have created over 7.5 million heatmaps with Hotjar
Curious what a heatmap looks like?
Get started with Heatmaps
The world's most popular heatmap tool. Trusted by over 1.1 million websites across 180+ countries. And it's free.
No credit card required
GDPR- & CCPA-ready
Unlimited heatmaps on all plans
365 days' storage to compare over time
Combine Heatmaps with these tools—for free
Make smarter decisions backed by a stack of visual insights and user feedback
Recordings
Jump into real user sessions to see what’s behind the clicks and scrolls
Learn more
Surveys
Launch an exit survey to learn why users stop scrolling
Learn more
Feedback
Capture feedback on every page and view average scores alongside your heatmaps
Learn more
Trends
Track how changes to pages affect rage clicks, scroll depth, and more
Learn more
User Tests
Conduct research at scale
Learn more
Here's how others use Heatmaps
“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
“Heatmaps helped me identify where users spend most of their time and assess if they should be spending time there or not.”
“Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section.”
“Using Hotjar’s Heatmap's we revealed a simple mistake we were making.”
“Heatmaps makes insights visual and easier to understand - and it’s less time-consuming to analyze and get some quick wins.”
“We didn’t really know what people were doing on our site or how they were using our product. Hotjar helped us understand our customer better.”
The complete guide to heatmaps
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and FAQs.
