1) If you are a business selling online, Hotjar helps you better understand user behavior and learn directly from your customers regardless of how the size of your business, or how much traffic you have—you get to learn how and why your users behave the way they do on your website, so you can make the right changes to improve UX and conversions.
Contentsquare offers behavioral analysis and content performance metrics that show enterprise brands with large traffic volumes how users interact with different content features and elements.
2) Hotjar’s sampling method allows customers to collect fewer data points at a lower cost (while still capturing enough data to be confident about the validity of the insights). Hotjar brings together behavior tools like heatmaps and session recordings that display how people interact, and VOC feedback tools that collect feedback and comments from real users so you can understand why they are behaving the way they do.
Contentsquare collects all user data by default, and you decide later what to analyze. The software doesn’t include feedback tools, and is focused on in-depth behavior with tools like zone-based heatmaps and customer journey analytics.
3) Hotjar is helpful to marketing and UX/optimization teams of all sizes, and aims to be easy to get approval for, install, and get value from. With a focus on easy-access pricing, easy-to-use technology, and small snapshots of data, Hotjar has already enabled over 500k websites to start learning about their customers.
Contentsquare is helpful to teams that want feedback on their content efforts, thanks to interactive heatmaps that can be associated with revenue and conversions. Because of the amount of data and detail collected, you’ll get value out of the platform if you have sufficient resources (time and personnel) available to dedicate to it. Contentsquare is designed for enterprise brands with big budgets and a lot of website traffic.