"We turned to Hotjar Heatmaps and Recordings to see what’s happening—where people scroll and click. Our low conversion rate was due to a simple issue with the landing page design. A quick fix increased our conversion rate from 12% to 30%."
Increased landing page conversion rate +150%
George Palaigeorgiou, Co-founder and Chief Product Officer, LearnWorlds
“After looking at feedback we got a good idea of what our users wanted and moved from around 80K members to now over 150k. Hotjar was a big piece of that redesign.”
Grew signups by 90%
Sam Mallikarjunan, Principal Marketing Strategist, Inbound.org
"Hotjar really empowers you to be able to see exactly what your users are doing, how they’re feeling and ultimately their reactions to the changes you make. Without Hotjar we would still be making decisions based on gut instinct instead of qualitative user feedback."
+400% ROI within 9 months of using Hotjar
Karl Rowlands, UX Manager, Matalan
Here's how it works
Observe
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Ask
New AI features
Engage