Learn / Case Studies / Inbound.org
How Inbound.org used Hotjar to grow from 80K to over 150K members
How to improve conversion
Last updated24 Mar 2023
After looking at a lot of recordings, heatmaps, and getting feedback from the polls we got a good idea of what our users wanted and moved from around 80K members to now over 150k. Hotjar was a big piece of that redesign.
Principal Marketing Strategist