In a few months of using Hotjar and resolving the issues highlighted by the tool, Netguru managed to (all % changes YoY):
Netguru is an international company which provides consulting services in software development and product design. Founded in 2008, Netguru has been recognized multiple times in Deloitte’s and Financial Times rankings as one of the fastest-growing companies in Europe. Products that Netguru has created for its clients have been featured in TechCrunch, Business Insider, and Product Hunt.
Having redesigned the Netguru.co website in 2016, Netguru started using Hotjar as a tool to further optimize it.
For Netguru, Hotjar is one of the must-have tools for any digital marketing team, as well as one of the most valuable tools for UX research and user testing in today's world. I love how we can track the entire user journey within the website. It helps a lot in finding navigation patterns and investigating what users are looking for. It’s an incredible source of knowledge in terms of designing particular sub-pages and gives us tonnes of insights without complex field studies or user interviews.
Senior UX designer at Netguru
As a software & design agency focused on the global market, Netguru has been steadily growing their website traffic. The marketing team managed to increase organic traffic on
Previously, the company used to welcome their site’s visitors - potential clients or potential employees - with exactly the same content. To boost their business metrics, the Netguru team knew they needed to get better at guessing the reasons why users landed on netguru.co.
But how? Hotjar helped with answers.
Netguru decided to distill a few patterns, and decided to focus on two key segments:
To validate and test that hypothesis, they set up their Funnels in Hotjar and started gathering data.
Analysing the data and finding the patterns were the most time-consuming parts of the research process previously until they set up their Funnels in Hotjar. Moreover, thanks to Session Recordings and analysis of the gathered data, they managed to resolve several issues highlighted by Hotjar and introduce new changes on their website that helped them:
Moreover, due to specific changes implemented on the Career page, the number of visits grew 58.76% YoY, and the total number of applicants radically improved.
Hotjar is used by two different teams at Netguru:
Both teams are continually joining forces to get a better understanding of the processes and to learn from each other. As an outcome, Hotjar is helping Netguru: