Hotjar + Contentsquare 🎉 Hotjar + Contentsquare: We are joining forces to build better experiences for all. 🎉 Learn more

Spot endless opportunities
to improve with Hotjar’s user insights

Get inspired with new ideas to improve your site and grow your business.

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Hotjar, the world’s most popular heatmap, and session recordings tool

Discover opportunities to significantly improve your site

Make impactful changes with reliable insights from real users

Without Hotjar ❌

  • You’re never certain if your improvements have solved a problem

  • Optimizing your site feels like several shots in the dark

  • You improve conversions but compromise user experience

With Hotjar ✅

  • Get closure that the improvement is doing what it needs

  • Discover opportunities to improve with pinpoint precision

  • The users’ experience improves while you hit business goals

Hotjar has helped 900,000 sites make tangible improvements:

1. Andrew watched recordings of users leaving and discovered a new way to increase conversions

With Hotjar... our conversion rate went from 0.5% to 1.6% for visitors making a payment in just one month.

Andrew Haehn,

Operations Director at Materials Market


2. Gavin uses Hotjar to analyze user behavior and figure out new ways his site could be improved.

If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%.

Gavin Bell,

Founder at Yatter


3. Piriya watched recordings of users getting stuck and tweaked the design to decrease drop-offs by 7%.

Hotjar helps me identify bottlenecks and deliver the experience people want when they visit our website. Hotjar saves us more than hours. It saves us days—maybe weeks.

Piriya Kantong,

Senior Analyst at Zenprint


Okay, but how does Hotjar actually work?

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Here's how it works


  • Visualize user behavior

    Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

  • See what users see

    Recordings are live playbacks of users on your site. Watch full recordings of each visit including the clicks, mouse movements, U-turns, and rage clicks.


  • Get feedback with context

    A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down not the page, form, or image they're looking at.

  • Hear from users

    Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

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Discover your next great idea with Hotjar

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