DISCOVER USER INSIGHTS WITH HOTJAR
Spot endless opportunities to improve with Hotjar’s user insights
Get inspired with new ideas to improve your site and grow your business.
DISCOVER USER INSIGHTS WITH HOTJAR
Spot endless opportunities to improve with Hotjar’s user insights
Get inspired with new ideas to improve your site and grow your business.
Hotjar, the world’s most popular heatmap, and session recordings tool
Optimize the user journey
Spot simple ways to improve your user’s experience and deliver small incremental changes that have a big impact.
"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
Visualize user behavior
Don’t rely on numbers. Watch users actually using your site.
Within minutes you’ll see where users get stuck and find opportunities to improve.
"After looking at recordings, heatmaps and getting feedback from surveys - we grew from 80k to 150k members."
Insights to inspire your next experiment
Wondering how to improve your site?
Hotjar reveals opportunities to improve the user experience, helping you prioritize the next experiment.
"Hotjar offers surveys to help you identify if there are any gaps in the expectation of your user and the content on the page."
Make impactful changes with reliable insights from real users
Without Hotjar
You’re never certain if your improvements have solved a problem
Optimizing your site feels like several shots in the dark
You improve conversions but compromise user experience
With Hotjar
Get closure that the improvement is doing what it needs
Discover opportunities to improve with pinpoint precision
The users’ experience improves while you hit business goals
Hotjar has helped 900,000 sites make tangible improvements
Andrew watched recordings of users leaving and discovered a new way to increase conversions
"With Hotjar... our conversion rate went from 0.5% to 1.6% for visitors making a payment in just one month."
Gavin uses Hotjar to analyze user behavior and figure out new ways his site could be improved.
"If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%."
Piriya watched recordings of users getting stuck and tweaked the design to decrease drop-offs by 7%.
"Hotjar helps me identify bottlenecks and deliver the experience people want when they visit our website. Hotjar saves us more than hours. It saves us days—maybe weeks."
Okay, but how does Hotjar actually work?
Understand how users really experience your site.
Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Discover your next great idea with Hotjar
With reliable insights about your users, you’ll improve your work and get better results.
