Learn / Guides / SaaS startup guide
Building this extensive guide has been a fun and challenging project. We’ve been lucky to have a lot of help from very talented contributors – we thank you all for your support.
Going from MVP to growing repeatable revenue is not easy. The odds are against you. This guide will help you become aware of the factors that will most likely influence your chances of success… but don’t let it intimidate you. It’s far more important to do something, anything, and learn from the journey.
So be bold and seize the day!
- David Darmanin, CEO and Founder at Hotjar
This guide was written and edited in 2017 by Fio Dossetto, Content Marketer at Hotjar. Its promotion strategy was planned and executed by Louis Grenier, Content Strategist at Hotjar.
Huge thanks to the Hotjar Team for their amazing support, in particular:
Marc von Brockdorff (Co-founder & Director of Engineering) for organising the XAwards and getting so many amazing speakers on board.
David Darmanin (Co-Founder and CEO) for making sure we always focus on what matters and challenging us every day.
Natalia Biel (PPC Specialist) for setting up and managing all ad campaigns for the this guide.
Andrew Michael (Digital Marketer) for his Product Hunt expertise and feedback.
Jon Malmberg (CMO) and Nick Heim (Director of Marketing) for giving us the freedom to try new things.
Ken Weary (VP of Operations) for always making sure everything runs smoothly.
Maria Melanathy (US Hero) for tracking all the feedback we received on the draft via Incoming Feedback.
For creating a unique look for this guide:
Denis Constantinou, Graphic Designer
Derrick Weiss, Inbound Marketing Consultant at IMPACT
Tim Ostheimer, Senior Front-End Developer at IMPACT
For agreeing to speak at the XAwards and share anecdotes and experiences:
Christian Thaler-Wolski, B2B SaaS Startup & VC Fund Advisor
Josef Calleja, previously CFO at GFI Software
Alex Theuma, Co-Founder at SaaStock
Hannah Chaplin, CEO at Receptive.io
Ryan Singer, Product Strategist at Basecamp
Patrick Campbell, CEO at Priceintelligently
Gary Gaspar, CEO at Marker.io
Antoine Bonello, COO at Mr. Green
Bob Jelica, Director of Awesomeness at Football Addicts
Sergei Anikin, VP of Engineering at Pipedrive
For taking the time to review and comment an earlier draft of this guide:
Sujan Patel, Growth Marketer & Entrepreneur
Alan O’Rourke, Growth Marketer
Dan Kaplan, Founder at Exponents
Alan Klement, Author of When Coffee & Kale Compete
Vessy Tasheva, Chief Strategy Officer at EnhanCV
Georgi Ivanov, CEO at Enhancv
Ahmed Radwan, CEO at Jasper
Justin McGill, Founder at LeadFuze
Mike Troiano, VC at G20 Ventures
Dan Levy, Content Director at Unbounce
Dave Nevogt, CEO at Hubstaff
Steve Rayson, CEO at Buzzsumo
Jon Kern, Co-Author of the Agile Manifesto
For being our hunter on Product Hunt:
Nichole Elizabeth DeMeré, SaaS Consultant & Customer Success Evangelist
For their time, resources, and suggestions:
Irina Dzhambazova, Head of Content at SaaStock
Kumy Veluppillai, Co-Founder at SaaStock
Sarah O'Farrell, Community Manager at SaaStock
For being beta readers and helping us pinpoint exactly what early-stage startups need:
Abdurashid Atahanov, Digital Analytics & Marketing Partner / Founder at Prospectuz DGTAL
Alan Gleeson, Curator at SaaSResources.com
Alex Hudson, CTO at Iron Group
Alin Vlad, CMO at cognitiveSEO
Arun Pattnaik, UX Consultant
Björn, Founder at Blindfeed
Björn Simonson, UX manager at iZettle
Boyan Sabevski, Tech Team Lead at Google / Cognizant
Brent Flanders, Co-Founder (Strategy + Execution) at Tapyness
Bret van Putten, Head of marketing, Dutch Internet Marketing
Bryan Peters, CEO/Founder at Teal Software
Damian Keane, Marketing Manager at Moovly
Daria Abela, Technical Trainer / Lecturer / Software Developer at Minley / MCAST
David Attard, Product Manager / Co-Founder at BeeWits
Eric Svensson, Founder & Developer at AppUp
Freddy Chanut, Managing Director at In Marketing We Trust
Goodwin Lawlor, Founder at Cluster Coworking
Guillaume Moubeche, Head of Growth at LeadGuru.io
James Petry, Analyst at Envoy
Jason Bauer, Director of Software Engineering at Adicio, Inc.
Jenny Pollock, Customer Success Engineer
Joe Savitch, Marketing at Altos
Jói Sigurdsson, Founder/CEO at CrankWheel
Kathy Werner, SaaS Project Manager
Kenn Ejima, Founder at Dumper.io
Kristian Haanes, Founder and CEO at Webinara
Lacey, Digital Marketing Manager at myWebHero
Laura Sima, Digital marketer at Qubiz
Lindsay Tabas, Startup Advisor at The Lady Engineer
Loic Jeanjean, VP growth at Advisor Websites
Manan Shah, Co-founder & CEO at Recruiterflow
María, Cofounder and COO at Zeppelean
Mark Bliss, Director of Marketing at Xeeva, Inc.
Martin, Entrepreneur / International Project Manager at 13GRAMS.BG
Megan Headley, Research Director at TrustRadius
Melanie Jones, President at Marketing Interface
Michael Bennett, Product Manager at The Better Software Company
Michael Iacona, Founder & CEO at Rake
Nikolaj Gilstrøm, Student at Glasgow Caledonian University
Noel Lyons, UX designer at Dynamic Web Marketing, LLC
Olanrewaju Giwa, Inventor/Designer
Paris Papavlasopoulos, Head of Product at Greek Yellow Pages
Paul Randall, Senior UX Architect at Evosite
Peter Pan, Product Manager at Harmona
Phil Rivard, Founder & CEO at NUKERN
Presley Roozenburg, Global Conversion Rate Specialist at Exact
Richelo Killian, Founder & CEO at ContactJam
Rob Sexton, CTO Innovation and Technology at HumanYo
Roberto Simões, Product Manager at Elumina
Robin Warren, Founder at Corrello
Sean Madden, Co-Founder & CEO at CreativeTribes.co
Sebastian Rehaag, Director of Marketing Technology at Aurea
Steven Rose, Co-Founder & Executive at Dart Metrics
Sue Rust, Sr. Digital Marketing Specialist at Wunderman
Sylvestre Dupont, Co-Founder at Parseur.com
Taru, Inbound Marketing Manager at AppVirality
Vijay Khandekar, Growth Head at SERPed.net
Yam Regev, CMO & Co-Founder at Zest.is
Yashaswini, Product Manager at Insticator
Yolcu Iskender, Founder at onlinepayment.io
Yonis Kintero, Designer
Thank you also to all XAwards attendees who took a leap of faith in attending the first Hotjar XAwards.