The Essential Guide to Growing Your Early-Stage SaaS Startup
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Building this extensive guide has been a fun and challenging project. We’ve been lucky to have a lot of help from very talented contributors – we thank you all for your support.
Going from MVP to growing repeatable revenue is not easy. The odds are against you. This guide will help you become aware of the factors that will most likely influence your chances of success… but don’t let it intimidate you. It’s far more important to do something, anything, and learn from the journey.
So be bold and seize the day!
- David Darmanin, CEO and Founder at Hotjar
This guide was written and edited by Fio Dossetto, Content Marketer & Editor at Hotjar.
Its structure and promotion strategy were planned and executed by Louis Grenier, Content Strategist at Hotjar.
Huge thanks to the Hotjar Team for their amazing support, in particular:
Marc von Brockdorff (Co-founder & Director of Engineering) for organising the XAwards and getting so many amazing speakers on board.
David Darmanin (Co-Founder and CEO) for making sure we always focus on what matters and challenging us every day.
Natalia Biel (PPC Specialist) for setting up and managing all ad campaigns for the this guide.
Andrew Michael (Digital Marketer) for his Product Hunt expertise and feedback.
Jon Malmberg (CMO) and Nick Heim (Director of Marketing) for giving us the freedom to try new things.
Ken Weary (VP of Operations) for always making sure everything runs smoothly.
Maria Melanathy (US Hero) for tracking all the feedback we received on the draft via Incoming Feedback.
For creating a unique look for this guide:
Denis Constantinou, Graphic Designer
Derrick Weiss, Inbound Marketing Consultant at IMPACT
Tim Ostheimer, Senior Front-End Developer at IMPACT
For agreeing to speak at the XAwards and share anecdotes and experiences:
Christian Thaler-Wolski, B2B SaaS Startup & VC Fund Advisor
Josef Calleja, previously CFO at GFI Software
Alex Theuma, Co-Founder at SaaStock
Hannah Chaplin, CEO at Receptive.io
Ryan Singer, Product Strategist at Basecamp
Patrick Campbell, CEO at Priceintelligently
Gary Gaspar, CEO at Marker.io
Antoine Bonello, COO at Mr. Green
Bob Jelica, Director of Awesomeness at Football Addicts
Sergei Anikin, VP of Engineering at Pipedrive
For taking the time to review and comment an earlier draft of this guide:
Sujan Patel, Growth Marketer & Entrepreneur
Alan O’Rourke, Growth Marketer
Dan Kaplan, Founder at Exponents
Alan Klement, Author of When Coffee & Kale Compete
Vessy Tasheva, Chief Strategy Officer at EnhanCV
Georgi Ivanov, CEO at Enhancv
Ahmed Radwan, CEO at Jasper
Justin McGill, Founder at LeadFuze
Mike Troiano, VC at G20 Ventures
Dan Levy, Content Director at Unbounce
Dave Nevogt, CEO at Hubstaff
Steve Rayson, CEO at Buzzsumo
Jon Kern, Co-Author of the Agile Manifesto
For being our hunter on Product Hunt:
Nichole Elizabeth DeMeré, SaaS Consultant & Customer Success Evangelist
For their time, resources, and suggestions:
Irina Dzhambazova, Head of Content at SaaStock
Kumy Veluppillai, Co-Founder at SaaStock
Sarah O'Farrell, Community Manager at SaaStock
For being beta readers and helping us pinpoint exactly what early-stage startups need:
Abdurashid Atahanov, Digital Analytics & Marketing Partner / Founder at Prospectuz DGTAL
Alan Gleeson, Curator at SaaSResources.com
Alex Hudson, CTO at Iron Group
Alin Vlad, CMO at cognitiveSEO
Arun Pattnaik, UX Consultant
Björn, Founder at Blindfeed
Björn Simonson, UX manager at iZettle
Boyan Sabevski, Tech Team Lead at Google / Cognizant
Brent Flanders, Co-Founder (Strategy + Execution) at Tapyness
Bret van Putten, Head of marketing, Dutch Internet Marketing