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Guides and articles to better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.

Behavior analytics hub
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The beginner’s guide to behavior analytics

Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.

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The complete guide to heatmaps

A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.

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Session Recordings: a beginner's guide

Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.

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Website tracking hub
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Website tracking guide

Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.

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Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

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The Net Promoter Score ® (NPS) guide

Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.

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Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

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CRO: the user-centric approach

A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.

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Customer journey mapping in 2 and 1/2 days

How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.

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HoH Web Analysis Guide
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Website analysis: your go-to optimization resource

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

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Website redesign: the guide to read before you start

A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.

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Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

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Support documentation

Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.

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5-min Ecommerce tips ⚡

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.

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Conversion metrics are more important than traffic as a measure of success
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State of Web Analytics 2020

Insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.

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Top articles and blog posts

cost of delay analysis for product teams

How to prioritize initiatives with cost of delay analysis

You know when you go to a buffet, and you want some of everything, but you can only carry as many plates as you have hands?It’s not all that different from being a product manager sometimes.

A photo of VP of Product Megan Murphy, with the words "Product principles, Building in Public, video series"

Building in Public: Hotjar’s 5 product principles

If you’re in a product team (or just have a product-related hobby), we’ve got some exciting news for you. We’ve just launched the first episode of a new video series called Building in Public, where we share the secrets of how we build Hotjar—as we build…

Hotjar CEO Mohannad Ali

Hotjar has a new CEO

"Today marks an important milestone in the history of Hotjar. On behalf of the Hotjar co-founders and team we are delighted to announce that Mohannad Ali, our Chief Product and Technology Officer, is taking on the role of CEO."

Hotjar Pride Month Panel

Pride panel: LGBTQIA+ representation in the workplace

As part of Hotjar's month-long celebration activities this Pride Month, we held an LGBTQIA+ panel for the team—exploring how to show up for and represent LGBTQIA+ people in the workplace.

User research techniques for product management teams

User research techniques for product managers: what should I be looking for?

User research is the driving force behind product experience insights and UX improvements.But where do you start?

Managing a growing PM team

Growing a product management team successfully: expert tips (and pitfalls to avoid)

Successful product management is more than just building a product: you’re also building a team.The mix of multiple departments, new heads, skills, and goals can seem chaotic, but it doesn't have to be. With some foresight and preparation, you can g…

ab testing

A/B testing in product management: the best A/B testing tools to build better products

As a product manager (PM), your job is to deliver a product users will love. But like most things in life, that's easier said than done.Best practices and the latest design trends aren’t always going to work for your users. If your goals are to impr…

How product teams can measure customer delight

How product teams can create customer delight (and why it matters)

Many product teams have a problem→solution mindset, building features and experiences designed to solve a specific problem for a specific user.That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and m…

Product team workflow red flags

18 product workflow red flags: how to spot & resolve them

As a product manager, your job is to deliver a product your users love.It seems simple when put that way, doesn’t it?