A complete guide to UX, including chapters about design principles, tools and trends, conducting UX surveys, and how to analyze and make sense of customer-centric UX metrics.Visit the guide →
Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.Read the guide
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.Read the guide
Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.Read the guide
Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.Read the guide
What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.Read the guide
Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.Read the guide
A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.Read the guide
A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.Read the guide
How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.Read the guide
An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.Read the guide
A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.Read the guide
A glossary of the most frequently used terms in the world of Google Analytics.Read the guide
Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.Go to the documentation
Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.Read the guide
You know when you go to a buffet, and you want some of everything, but you can only carry as many plates as you have hands?It’s not all that different from being a product manager sometimes.
If you’re in a product team (or just have a product-related hobby), we’ve got some exciting news for you. We’ve just launched the first episode of a new video series called Building in Public, where we share the secrets of how we build Hotjar—as we build…
"Today marks an important milestone in the history of Hotjar. On behalf of the Hotjar co-founders and team we are delighted to announce that Mohannad Ali, our Chief Product and Technology Officer, is taking on the role of CEO."
As part of Hotjar's month-long celebration activities this Pride Month, we held an LGBTQIA+ panel for the team—exploring how to show up for and represent LGBTQIA+ people in the workplace.
User research is the driving force behind product experience insights and UX improvements.But where do you start?
Successful product management is more than just building a product: you’re also building a team.The mix of multiple departments, new heads, skills, and goals can seem chaotic, but it doesn't have to be. With some foresight and preparation, you can g…
As a product manager (PM), your job is to deliver a product users will love. But like most things in life, that's easier said than done.Best practices and the latest design trends aren’t always going to work for your users. If your goals are to impr…
Many product teams have a problem→solution mindset, building features and experiences designed to solve a specific problem for a specific user.That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and m…
As a product manager, your job is to deliver a product your users love.It seems simple when put that way, doesn’t it?