Hotjar Tools

PX insights and behavior analytics

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Product management 101: a complete guide

Your introduction to product management: what it is, what a product manager does, and best practices.

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What are product experience insights? (and why every product team needs them)

Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn.

Product discovery

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What is product discovery and why does it matter?

When you start working on a new product—or a new initiative on an existing product—do you already know exactly which problem your product needs to solve for your customer?

Probably not.

At the start, you work with assumptions and hypotheses about what you need to do and whether it makes sense for your customer.

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Product management glossary

Our PM glossary translates industry jargon and complex terms into simple definitions of the most popular concepts and terms used by product management teams.

The beginner’s guide to behavior analytics

Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.

Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

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The complete guide to UX

Introduction to UX design: key principles, best practices, and mistakes to avoid.

Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

Website tracking guide

Whether you’re a casual internet user or you work on a website or product, website tracking and product analytics are a fundamental part of your daily life online.

As an individual, you’re likely interested in protecting your privacy. As a marketer, or a UX or product person, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. When done right (and we’ll show you how), website tracking can be beneficial to both users and businesses.

In this guide, we explore website tracking from both sides and cover what it is, how it works, and how to use a privacy-focused approach to tracking website activity.

Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

Product research

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Product research: the key to building a product people will love

You want to build a long-term vision for your product, and work on something that your users will buy and love—but can you really do that if you don’t understand your customers?

Probably not.

Enter product research, the key to leading your business to success through data-backed insights and smart, customer-centric product decisions.

But how can you make sure your product research is effective, and that it will benefit your customers and business? Keep reading to find out!

Best practices

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How to build a brilliant product strategy: a guide

The best strategies help product teams stay on course as they navigate obstacles and changes.

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Product planning: the definitive guide for product managers

Excellent products don’t appear out of thin air. 

Even the simplest, most intuitive products were meticulously planned by a product manager and product team who developed an intimate understanding of their customers and the market.

design thinking

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What is design thinking and why does it matter?

Solving problems is a pivotal part of product development. But some issues that come up during product development are more complex than others, and it can be difficult to find the right solution—or even know where to start looking.

That's where the concept of design thinking comes in, keeping users at the center of every process by combining problem-solving with deep empathy.

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A 5-step product design thinking process

All companies know the pressure to innovate, stay competitive, and meet rapidly changing customer needs. 

Responding to customer issues with creative solutions is one of the most rewarding aspects of product design. But with so many different factors at play, it’s often hard to know where to start in solving difficult problems or generating new design ideas.

How product prioritization helps PMs streamline their decision-making

“This or that? Or this, then that? But we might need to do that before this because my boss is more interested in the other.”

As a product manager, there’s no such thing as a shortage of initiatives and product ideas. You’re always making decisions and trade-offs, because while the ideas are unlimited, your time and resources are not. 

Product experimentation: what is it and why does it matter?

In the world of product—the world of continuous discovery, learning, and feedback—there is no ‘end’.

Product managers, designers, researchers, and engineers are constantly making development decisions, each of them ultimately coming down to one question: will this change have the intended effect?

A 7-step adaptable UX research process

Every team knows how important great UX research is for satisfying and converting users. But with so many tasks to juggle, research can get pushed to the bottom of the workflow. 

You conduct research—but only in response to stakeholder requests, user complaints, or a major new web or product launch. By then, it’s too late for your research to shape your design. The result? Scrappy research and a missed opportunity to forge your product around user needs.

How product validation can help you run better experiments

A 5-step process for amazing web app design

It’s tricky to create a web application that’s highly interactive, works seamlessly across multiple devices, and offers users all the features they need without overwhelming them with options.

But by using a flexible design process that keeps user needs front and center, anyone can build a web app that creates customer delight.

8 website monitoring tools to improve the user experience

Consistent monitoring is key if you want to maintain a successful, high-performing website. It helps your team zero in on site issues, find speedy resolutions, minimize the negative impact on user experience (UX), and keep your brand's stellar reputation intact.

But without the right setup, monitoring your website can be a labor-intensive, time-consuming process that requires a great eye for detail.

Why is website optimization important?

Imagine this scenario: you’ve spent tons of time building a great website, only to discover that no one clicks on it—and those who do, don’t spend much time there.

Why? It’s likely you haven’t optimized your site to create a first-rate user experience (UX). In a competitive online environment, you need to optimize your website to make it SEO-friendly and accessible, spurring users to click and convert. 

How product validation can help you run better experiments

A 5-step process for amazing web app design

It’s tricky to create a web application that’s highly interactive, works seamlessly across multiple devices, and offers users all the features they need without overwhelming them with options.

But by using a flexible design process that keeps user needs front and center, anyone can build a web app that creates customer delight.

Website analysis: your go-to optimization resource

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

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CRO: the user-centric approach

The user-centric approach to Conversion Rate Optimization (CRO)

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Customer journey mapping in 2 and 1/2 days

How to create a customer journey map that improves customer success.

Website redesign: the guide to read before you start

A guide on how to redesign a website with customers in mind. Since you’re here, you’re probably going through a website redesign or are at least considering one. Maybe your site is looking outdated and you feel it’s time for a change, or maybe there’s an issue of stagnant traffic and decreasing conversions you want to tackle by redesigning the experience.