A complete guide to UX, including chapters about design principles, tools and trends, conducting UX surveys, and how to analyze and make sense of customer-centric UX metrics.Visit the guide →
Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.Read the guide
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.Read the guide
Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.Read the guide
Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.Read the guide
What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.Read the guide
Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.Read the guide
A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.Read the guide
A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.Read the guide
How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.Read the guide
An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.Read the guide
A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.Read the guide
A glossary of the most frequently used terms in the world of Google Analytics.Read the guide
Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.Go to the documentation
Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.Read the guide
Successful product management is more than just building a product: you’re also building a team.The mix of multiple departments, new heads, skills, and goals can seem chaotic, but it doesn't have to be. With some foresight and preparation, you can g…
As a product manager (PM), your job is to deliver a product users will love. But like most things in life, that's easier said than done.Best practices and the latest design trends aren’t always going to work for your users. If your goals are to impr…
Many product teams have a problem→solution mindset, building features and experiences designed to solve a specific problem for a specific user.That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and m…
As a product manager, your job is to deliver a product your users love.It seems simple when put that way, doesn’t it?
To understand your customers, it's not enough to look at metrics like pageviews, bounce rates, and conversion rates alone—standard metrics are out of context and leave you guessing and making assumptions about what your customers need.
You spent months planning your online event, and now that it’s over, it’s time to sit back and relax, right? Not so fast! After hosting an event, there’s one more thing you absolutely must do: send post-event surveys to your attendees.
We’ve been fortunate at Hotjar that we were already fully remote pre-pandemic, but we’ve still felt the covid-sting. For one thing, it’s become pretty clear how much we depend on our company meetups to maintain the culture we know and love.
Traditional metrics like customer retention rate (CRR) and customer lifetime value (CLTV) are good to know, but they don't tell you the whole story of customer churn. To really make a difference in your retention rate, you need to know why customers…
Want to win over more customers? Make it easier for them to trust you.A positive user experience helps you build and maintain a positive customer relationship—and product teams can help create a positive user experience that leads to sales, inspires repe…