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Guides and articles to better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.

Behavior analytics hub
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The beginner’s guide to behavior analytics

Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.

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The complete guide to heatmaps

A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.

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Session Recordings: a beginner's guide

Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.

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Website tracking hub
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Website tracking guide

Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.

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Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

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The Net Promoter Score ® (NPS) guide

Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.

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Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

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CRO: the user-centric approach

A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.

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Customer journey mapping in 2 and 1/2 days

How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.

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HoH Web Analysis Guide
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Website analysis: your go-to optimization resource

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

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Website redesign: the guide to read before you start

A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.

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Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

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Support documentation

Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.

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5-min Ecommerce tips ⚡

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.

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Conversion metrics are more important than traffic as a measure of success
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State of Web Analytics 2020

Insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.

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Top articles and blog posts

user-behavior-signals

Why user behavior signals are vital for product teams

The work of a product team never ends. There's no 'completion date' for growing revenue, reducing churn, increasing product usage, improving task completion, lowering the number of support tickets; and the list goes on.But at the core of i…

A photo of VP of Product Megan Murphy, with the words "Creating a PM competency framework, Building in Public, video series"

Building in Public 3: competency frameworks that help product managers flourish

How do you measure a product manager’s performance? And how do you make sure the criteria you’re using is setting them up for a successful and rewarding career?At Hotjar, we believe competency frameworks should be empowering. They should help others give…

Hotjar and Contentsquare

Hotjar has joined forces with Contentsquare

We’re extremely excited to announce that Hotjar has joined forces with Contentsquare!

product management challenges

12 product management challenges: the toughest parts of the job (and how to tackle them!)

Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer de…

Blog backlog management tips

Product backlog management tips that drive results, not chaos

In product management, backlog optimization is a key part of delivering high-quality products to users. Keeping your team’s backlog well-prioritized drives clear focus, streamlines workflow, and helps you deliver impactful products that delight customers.

cross functional collaboration

How to build a cross-functional collaboration culture for product teams

Collaboration and communication can lead to massive business success. Productivity increases when teams and individual contributors are connected, and businesses with effective communication strategies have the potential to outperform their competition.

organizational awareness for product teams

How to use product feedback to solve business-critical issues

Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context.

A photo of VP of Product Megan Murphy, with the words "Universal Product OKRs, Building in Public, video series"

Building in Public 2: Product OKRs that unify, excite, and deliver

Would you believe that we managed to get every discipline equally excited about a single OKR? One that encouraged paying down some expensive tech debt, brought in some much-needed delight to a rather dull area of our product experience, and drove impress…

conversion rate doesn't tell you everything

Why your conversion rate doesn't tell you everything

Let’s take three product teams:Team A ignores conversion metrics and focuses only on KPIs related to active users (MAU and DAU), retention (CRR), and customer satisfaction (CSAT).Team B is fixated on product conversion rates, using the numbers as a North…