A complete guide to UX, including chapters about design principles, tools and trends, conducting UX surveys, and how to analyze and make sense of customer-centric UX metrics.Visit the guide →
Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.Read the guide
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.Read the guide
Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.Read the guide
Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.Read the guide
What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.Read the guide
Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.Read the guide
A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.Read the guide
A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.Read the guide
How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.Read the guide
An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.Read the guide
A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.Read the guide
A glossary of the most frequently used terms in the world of Google Analytics.Read the guide
Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.Go to the documentation
Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.Read the guide
The work of a product team never ends. There's no 'completion date' for growing revenue, reducing churn, increasing product usage, improving task completion, lowering the number of support tickets; and the list goes on.But at the core of i…
How do you measure a product manager’s performance? And how do you make sure the criteria you’re using is setting them up for a successful and rewarding career?At Hotjar, we believe competency frameworks should be empowering. They should help others give…
We’re extremely excited to announce that Hotjar has joined forces with Contentsquare!
Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer de…
In product management, backlog optimization is a key part of delivering high-quality products to users. Keeping your team’s backlog well-prioritized drives clear focus, streamlines workflow, and helps you deliver impactful products that delight customers.
Collaboration and communication can lead to massive business success. Productivity increases when teams and individual contributors are connected, and businesses with effective communication strategies have the potential to outperform their competition.
Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context.
Would you believe that we managed to get every discipline equally excited about a single OKR? One that encouraged paying down some expensive tech debt, brought in some much-needed delight to a rather dull area of our product experience, and drove impress…
Let’s take three product teams:Team A ignores conversion metrics and focuses only on KPIs related to active users (MAU and DAU), retention (CRR), and customer satisfaction (CSAT).Team B is fixated on product conversion rates, using the numbers as a North…