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Guides and articles to better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.

Behavior analytics hub
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The beginner’s guide to behavior analytics

Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.

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The complete guide to heatmaps

A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.

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Session Recordings: a beginner's guide

Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.

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Website tracking hub
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Website tracking guide

Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.

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Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

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The Net Promoter Score ® (NPS) guide

Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.

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Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

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CRO: the user-centric approach

A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.

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Customer journey mapping in 2 and 1/2 days

How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.

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HoH Web Analysis Guide
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Website analysis: your go-to optimization resource

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

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Website redesign: the guide to read before you start

A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.

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Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

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Support documentation

Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.

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5-min Ecommerce tips ⚡

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.

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Conversion metrics are more important than traffic as a measure of success
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State of Web Analytics 2020

Insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.

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Top articles and blog posts

Product team workflow red flags

18 product workflow red flags: how to spot & resolve them

As a product manager, your job is to deliver a product your users love.It seems simple when put that way, doesn’t it?

Hotjar and Good Growth interview

Understand your customers with user behavior data and customer insights

To understand your customers, it's not enough to look at metrics like pageviews, bounce rates, and conversion rates alone—standard metrics are out of context and leave you guessing and making assumptions about what your customers need.

Hotjar post event survey questions

20+ post-event survey questions to ask after an online event

You spent months planning your online event, and now that it’s over, it’s time to sit back and relax, right? Not so fast! After hosting an event, there’s one more thing you absolutely must do: send post-event surveys to your attendees.

The letters "XD" made up of images of the experience design team, with a personified strawberry waving at you.

How to build a fully remote Experience Design team (with a lovely culture): the Hotjar way

We’ve been fortunate at Hotjar that we were already fully remote pre-pandemic, but we’ve still felt the covid-sting. For one thing, it’s become pretty clear how much we depend on our company meetups to maintain the culture we know and love.

Hotjar retention metrics

How to measure and improve customer retention using qualitative data

Traditional metrics like customer retention rate (CRR) and customer lifetime value (CLTV) are good to know, but they don't tell you the whole story of customer churn. To really make a difference in your retention rate, you need to know why customers…

hotjar cart abandonment rate

How product teams can decrease shopping cart abandonment rate by improving UX

Want to win over more customers? Make it easier for them to trust you.A positive user experience helps you build and maintain a positive customer relationship—and product teams can help create a positive user experience that leads to sales, inspires repe…

analyze survey data

How to analyze survey data and get to know your customers (without any headaches)

If you don’t understand your customers, it’s almost impossible to improve your product or service for them.Online surveys make it easier than ever to get to know your users, but even a short, simple survey can leave you with a headache-inducing amount of…

Hotjar how to conduct surveys

How product teams can conduct online surveys to get actionable insights

Developing a product without user feedback is like having a relationship without conversation. (Not great.)And while there are plenty of ways to learn about your users—like watching session recordings, A/B testing, and even scouring forums where they spe…

The Hotjar team doing the Choose To Challenge gesture, with the hashtag on top.

International Women's Day: Hotjar chooses to challenge

Dear Hotjar community,Today, March 8th, we’re taking the opportunity to celebrate International Women’s Day together. As part of that celebration, we made a short video to shine a spotlight on the remarkable women who contribute to Hotjar’s success.