Hotjar tools

Do more with Hotjar

PX insights and behavior analytics

The beginner’s guide to behavior analytics

Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.

The ultimate guide to collecting, understanding, and acting on customer analytics

How do you learn more about your customers, their behavior, what they want, and what they love and hate about their experience with the service or product you're providing?

Customer analytics makes it possible for you to understand exactly how your customers engage with your website, brand, and product to give them what they want. Successful businesses use key analytics insights to improve the customer experience (CX) and, as a result, boost user satisfaction, conversions, and revenue.

Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.


What are product experience insights? (and why every product team needs them)

Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn.

Product discovery


What is product discovery and why does it matter?

When you start working on a new product—or a new initiative on an existing product—do you already know exactly which problem your product needs to solve for your customer?

Probably not.

At the start, you work with assumptions and hypotheses about what you need to do and whether it makes sense for your customer.


Product management 101: a complete guide

Your introduction to product management: what it is, what a product manager does, and best practices.


Product management glossary

Our PM glossary translates industry jargon and complex terms into simple definitions of the most popular concepts and terms used by product management teams.

Product research


Product research: the key to building a product people will love

You want to build a long-term vision for your product, and work on something that your users will buy and love—but can you really do that if you don’t understand your customers?

Probably not.

Enter product research, the key to leading your business to success through data-backed insights and smart, customer-centric product decisions.

But how can you make sure your product research is effective, and that it will benefit your customers and business? Keep reading to find out!

How to use qualitative data analysis to understand customer behavior in 5 steps

What and how people feel is part of any experience—and the more emotionally connected people feel to your product, the more likely they are to buy it, use it, and recommend it to others.

But how can you measure users' emotional connection with your brand and product? That's where qualitative data analysis comes in.

Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.


The complete guide to UX

Introduction to UX design: key principles, best practices, and mistakes to avoid.

Website tracking guide

Whether you’re a casual internet user or you work on a website or product, website tracking and product analytics are a fundamental part of your daily life online.

As an individual, you’re likely interested in protecting your privacy. As a marketer, or a UX or product person, tracking is what helps you optimize a site, fix bugs, improve UX, and achieve business growth. When done right (and we’ll show you how), website tracking can be beneficial to both users and businesses.

In this guide, we explore website tracking from both sides and cover what it is, how it works, and how to use a privacy-focused approach to tracking website activity.

Best practices: marketers and product or website owners

Two humans high-fiving, happily, while showing items of a digital journey.

Conversion rate optimization (CRO): the user-centric approach

Forget about best practices and quick hacks: to increase website conversion rate, your best move is to understand your visitors, users, and customers, and give them what they need.

In this guide, we dispel a few myths about conversion optimization, talk to 20+ conversion experts, and give you a free, downloadable 3-step CRO plan to help you gather the data you need to improve your conversion rates over and over again.

What is customer activation and why does it matter?

Businesses often find themselves with customers who pay the subscription fee, yet never (or rarely) use their product, users who are technically active but only use the basic features, or shoppers who add items to their cart but don’t become paying customers. 

If your customers aren’t getting the full value of your product, you risk high churn, low conversions, and dissatisfied users.

The good news? Customer activation helps you re-engage existing customers and makes sure new ones are engaging with your product from the get-go.

Person using a compass finding their way through digital paths.

Customer journey mapping in 2 and 1/2 days

How to create a customer journey map that improves customer success.

[Customer retention] homepage

How to keep your users happy: a complete guide to customer retention

You know when you’re telling a story you think is riveting, but everyone’s eyes start to glaze over? That very problem also troubles SaaS and ecommerce businesses, but they call it customer retention.

If you don’t capture your users’ attention early and solve their problems, they’ll drift away. Your job is to keep users around for the long haul, so your relationship, product, and bottom line grow.

Customer satisfaction: what it is, why it matters, and ways to improve it

Increasing your customer satisfaction rates isn’t as simple as sending out a survey every once in a while. Truly understanding customer satisfaction means building an informed strategy and measuring your success using dedicated tools and tactics. 

It’s worth the effort: learning how to improve customer satisfaction helps you empathize with your users, refine your value offer, increase revenue, decrease acquisition costs, and so much more.

design thinking


What is design thinking and why does it matter?

Solving problems is a pivotal part of product development. But some issues that come up during product development are more complex than others, and it can be difficult to find the right solution—or even know where to start looking.

That's where the concept of design thinking comes in, keeping users at the center of every process by combining problem-solving with deep empathy.

Ecommerce: a complete guide to selling online in 2023

Whether you're updating your existing ecommerce offering or launching a new online store, your business needs a comprehensive blueprint to follow on your path to resonating success.

5-min Ecommerce tips ⚡

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format. In June 2020, we ran an ecommerce and UX-focused event with a twist: each speaker could only use 5 slides and was allocated a maximum of 5 minutes—we called it ⚡Ecommerce UX Lightning Learning.

Product growth: what is growth product management?

If there’s one thing that tech powerhouses have in common, it’s an appetite for growth—and it was only a matter of time before companies like Facebook, Dropbox, Uber, and TikTok started shifting their product management initiatives to enable that growth.

Growth product management is taking hold throughout the software industry. But what does it mean, how does it work, and what value does it bring to your team and business? Find out in this guide to the increasingly vital role that growth plays in product management.

Product design process


A 5-step product design process

All companies know the pressure to innovate, stay competitive, and meet rapidly changing customer needs. 

Responding to customer issues with creative solutions is one of the most rewarding aspects of product design. But with so many different factors at play, it’s often hard to know where to start in solving difficult problems or generating new design ideas.

Product experimentation: what is it and why does it matter?

In the world of product—the world of continuous discovery, learning, and feedback—there is no ‘end’.

Product managers, designers, researchers, and engineers are constantly making development decisions, each of them ultimately coming down to one question: will this change have the intended effect?


Product planning: the definitive guide for product managers

Excellent products don’t appear out of thin air. 

Even the simplest, most intuitive products were meticulously planned by a product manager and product team who developed an intimate understanding of their customers and the market.

How product prioritization helps PMs streamline their decision-making

“This or that? Or this, then that? But we might need to do that before this because my boss is more interested in the other.”

As a product manager, there’s no such thing as a shortage of initiatives and product ideas. You’re always making decisions and trade-offs, because while the ideas are unlimited, your time and resources are not. 

Product roadmaps: what they are and how to create one that works

When you’re traveling to a new destination, maps help you navigate from A to B. They won’t show you every twist and turn in the road, but they will let you know if you’re going in the right direction and the landmarks you need to pass along the way.

Product roadmaps work in the same way: they give teams a big-picture overview of how a product will get from its current state to its future destination.

Team analyzing dashboard with metrics


How to build a brilliant product strategy: a guide

The best strategies help product teams stay on course as they navigate obstacles and changes.

product led growth

Product-led growth: what it is, how it works, and examples

Whether you’re launching a new product or pivoting an existing business strategy, product-led growth can help you grow your customer base and keep costs low by focusing on one core principle: delighting users.

The essential guide to growing your early-stage SaaS startup

If you’re an early-stage SaaS startup with a fresh Minimum Viable Product (MVP), congratulations!

You’ve already achieved a lot more than many, but there’s plenty of hard work and challenges ahead.

What makes a good user interface (UI): an introductory guide to UI design

In today’s user-centric digital world, businesses need to go beyond maximizing product features and prioritize the user experience (UX) instead—and part of a good UX is effortless design.

Your product's interface plays a significant role in how users feel about their experience: a good user interface (UI) design ensures they stick around and engage for longer, whereas a bad UI design might cause users to abandon your product.

What is user engagement and how can you improve it?

When users are engaged with your site, they’ll spend more time sharing your content, signing up, and making purchases—strengthening your customer base and helping your business grow.

But customer needs change, and what kept your users engaged a few short months ago might not be enough to hold their attention now. By understanding and measuring user engagement, you can stay on top of what keeps visitors active on your site—and act quickly if their interest starts to fade.

A 7-step adaptable UX research process

Every team knows how important great UX research is for satisfying and converting users. But with so many tasks to juggle, research can get pushed to the bottom of the workflow. 

You conduct research—but only in response to stakeholder requests, user complaints, or a major new web or product launch. By then, it’s too late for your research to shape your design. The result? Scrappy research and a missed opportunity to forge your product around user needs.