Guides and articles to better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.
A complete guide to UX, including chapters about design principles, tools and trends, conducting UX surveys, and how to analyze and make sense of customer-centric UX metrics.Visit the guide →
Learn about behavior analytics: why it’s critical to understanding your customers and how they experience your website or product.Read the guide
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and heatmap FAQs.Read the guide
Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.Read the guide
Everything you need to know about website tracking: what it is, how it works, protecting user privacy, and the best tracking tools.Read the guide
What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.Read the guide
Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.Read the guide
A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.Read the guide
A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.Read the guide
How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.Read the guide
An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.Read the guide
A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.Read the guide
A glossary of the most frequently used terms in the world of Google Analytics.Read the guide
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Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.Read the guide
A 4-step process to stay laser-focused on your customers and use the insight to give them the best experience possible, right now.
How to use heat maps to improve UX on your website and grow the metrics that matter to your business.
A 3-step framework to spot issues after releasing website changes using a combination of heatmaps, recordings, and survey tools.
A 17-minute interview with a UX researcher discussing a quick way to understand who your website visitors and customers are.
New to sending surveys? Here's a list of different types, dos & don'ts, as well as more than 70 examples you can copy and start using today.
20+ examples of Hotjar polls taken from real websites: be inspired to use them on your pages and learn more about your visitors.
Understand why & how people shop online—and use these insights to make an impact with your marketing.
What is market research and how to do your own without breaking the bank: a 4-step guide with a real-life example.
How do you create user personas without leaving your desk or even using Google Analytics? A 4-step method + template for you.