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Combine insights with the Hotjar + Google Analytics integration

Find out what's happening in Google Analytics, and understand why it’s happening in Hotjar. Combining quantitative and qualitative data helps you discover and fix site and product issues faster, find optimization opportunities, and get stakeholders on board with compelling insights.

Combine insights with the Hotjar + Google Analytics integration

Find out what's happening in Google Analytics, and understand why it’s happening in Hotjar. Combining quantitative and qualitative data helps you discover and fix site and product issues faster, find optimization opportunities, and get stakeholders on board with compelling insights.

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Why integrate Hotjar with Google Analytics?

Discover and fix website issues faster

Watch recordings after Google Analytics alerts you to a spike in clicks or drop-offs to spot patterns and understand user behavior and actions on your site.

Increase your website's conversion rate

Filter heatmaps and recordings by Google Analytics events to see how users behave across the funnel and find new opportunities for optimization.

Get feedback in context

Trigger Hotjar surveys using Google Analytics events to hear what users have to say after completing an action along their journey.

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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Engage

How to use Hotjar and Google Analytics together

Google Analytics 🤝 Hotjar

It only takes a few minutes to get started. Understand how visitors behave on your site today.

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