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Use the Hotjar-Segment integration to learn more about your users and their goals

The Segment integration lets you send valuable user data, like your customers’ job roles and where they work and live to Hotjar, so you can use its tools to understand and target your ideal audience.

Use the Hotjar-Segment integration to learn more about your users and their goals

The Segment integration lets you send valuable user data, like your customers’ job roles and where they work and live to Hotjar, so you can use its tools to understand and target your ideal audience.

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Benefits of integrating Hotjar with Segment

Quick integration

Begin sending valuable user data to Hotjar in minutes—with no need to build a custom integration.

Get the full picture of users and their behavior

Feel confident in your decision-making. Connect all user data points from different tools within your tech stack to see the full picture.

Make faster decisions

No more jumping from tool to tool trying to piece together user data. Access all your user data in one place and speed up your decision-making process.

Get the information you need

Segment your users so you can target the people you want to hear from with Hotjar Surveys and Feedback.

Better troubleshooting

Filter Session Recordings by specific user attributes to see the bugs certain customers face, so you can fix them faster and improve the user experience—no need to get your developers involved.

Improve cross-functional team alignment

When everyone is making decisions based on the same dataset you can achieve greater synergy. Keep everyone across different teams on the same page at all times.

Build sticky products

Make product changes based on holistic data to encourage users to become long-term customers with high lifetime values.

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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How to connect Hotjar and Segment

1. To use Hotjar’s Segment integration, log into your Segment dashboard and click the blue Add Destination button

2. Search for Hotjar in the search box and click on Hotjar

3. Next, click on the blue Configure Hotjar button

4. Select your source and then click Confirm Source

5. You can find your Hotjar Site ID in your Sites and Organizations. The Site ID is the numbers listed beside your URL

6. Under Configuration Settings, click Site ID

7. Enter your Site ID, click Save and toggle on Hotjar

8. Lastly, wait for Segment to finish connecting to your Hotjar account!

9. Click to verify the installation.

10. You’ll see a pop-up message letting you know the installation is complete.

After this, you’re good to go!

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Segment 🤝 Hotjar

Streamline your operations and build a user-centric product. Use Hotjar with Segment today!

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