How Doodle boosted conversions by 300%

"Doodle’s data was lying. We could see it in Recordings."

It took Maria by surprise when she discovered how users were interacting with Doodle's website—most notably in the sign–up process.

How Doodle boosted conversions by 300%

"Doodle’s data was lying. We could see it in Recordings."

It took Maria by surprise when she discovered how users were interacting with Doodle's website—most notably in the sign–up process.

Before Hotjar, Maria took data at face value.

Here's what changed👇

User replays ⏪

Maria watched playbacks of real users navigating the website using Recordings. She saw users were connecting empty calendars instead of real ones—something totally missing in Doodle's data.

Hot insights 🔥

Heatmaps gave Maria and her team a clear visualization of trends and issues on individual pages. At a glance, she was able to view the parts of their site getting attention or the parts ignored.

Discover how users feel

Capture instant feedback as users experience your site using Hotjar Feedback.

Real opinions 🗣️

The information gathered from Surveys let Maria make informed decisions at every step of the user journey. She discovered what Doodle users really love, not just what they click on the most.

Doodle listened to their customers and got 300% more conversions.

Sign up for free and start collecting your own user experience insights today.