"Very often, Hotjar shows us things that the numbers themselves [from Google Analytics] can’t tell us. For example, if we watch a Session Recording and see that people are stuck somewhere and they’re hovering their mouse, we know something could be wrong and we can take a closer look."

"Hotjar has been helping us understand how our users interact with our platform and where the significant areas of friction are within our site. Through the heatmaps and user recording tools, I'm able to see exactly where the issues are. Using the highlights/favoriting features on the user recordings has also made it easier for me to share any significant insights with the rest of my team."

"Before Hotjar we spent a lot of time guessing what the user thinks before coming up with a solution. Now we don’t guess, we use Hotjar. It’s helped us become a user-centric company."

"I've used Hotjar for numerous projects. It's a great aggregator of high-volume data in heatmaps and scroll maps - on website projects, for example. But also, as a session recorder, it's a lifesaver for capturing unbiased, insightful interactions—especially when followed up with qualitative feedback methods."