WHY HOTJAR / FOR MARKETING TEAMS
Build exceptional digital experiences that convert.
Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert – and why not.
WHY HOTJAR / FOR MARKETING TEAMS
Build exceptional digital experiences that convert.
Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert – and why not.
792,434 marketers discover actionable insights in Hotjar every week
Make sense of drop-offs
Visualize your conversion flows with a full overview of your funnel. Quickly see where most users drop off —and the real user behavior behind it.
"Funnels helped me identify where in the customer journey people drop off. Recordings let me understand what people see when they arrive on our website—what they click and what they don’t. Heatmaps helped me identify where they spend most of their time and assess whether they should be spending time there.
See beyond the numbers
Get real, first-hand insights of what people actually do in the wild. Discover issues and pain points that make people leave, and confidently optimize for impact.
"After looking at recordings, heatmaps and getting feedback from surveys - we grew from 80k to 150k members."
Convert with confidence
Make data-driven decisions to streamline your user journey and increase conversions. Connect with users 1:1 and test your prototypes with real users before you invest in building something new.
"Engage helps us iterate drastically faster on our designs. Preparation for user tests used to take at least 2 working days, including screening & recruiting. Since we started to use Engage, this takes us only half a day."
Optimize the user journey
Spot simple ways to improve your user’s experience and deliver small incremental changes that have a big impact.
"If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%."
Unlock the secrets to high-converting pages
Get a front-row seat to how your audience interacts with your top-performing campaigns. Know exactly where to put your focus and where not to, all with just a glance.
“Hotjar makes it faster to optimize our conversion rates. It lets us stop guessing and actually see how the customer interacts with our website. We can find solutions, fix problems, and get more leads for our sales team”
Here's how it works
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Spend more time improving your site, less time drowning in data
Without Hotjar
No clue why users drop-off or what they need
Relying on guesswork to optimize user experience
Wasting time, and resources on the wrong ideas
With Hotjar
Hear what users need right before they leave
Make informed, data-driven decisions to optimize user experience
Save time and resources by making smarter decisions
Maximize conversions and revenue with Hotjar!
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56,549 users signed up last month
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Resources for Marketing Teams
Conversion rate optimization (CRO): the user-centric approach
Forget about best practices and quick hacks: to increase website conversion rate, your best move is to understand your visitors, users, and customers, and give them what they need.
In this guide, we dispel a few myths about conversion optimization, talk to 20+ conversion experts, and give you a free, downloadable 3-step CRO plan to help you gather the data you need to improve your conversion rates over and over again.
The complete guide to heatmaps
Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.
How to create a product-led growth strategy
You can’t dip your toe into product-led growth; you have to take the plunge. The strategy requires alignment across the entire organization and a commitment to the process that you can’t achieve with a small, quick effort.
To be truly product-led takes time and dedication.