Hotjar for Nonprofits

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Who is eligible?

Our goal through this program is to help organizations working to further charitable causes. To be eligible for the Hotjar nonprofit program, your organization must be recognized as an official nonprofit or charitable organization in the country where you’re located.

Eligibility is limited to organizations that are nongovernmental, nonacademic, noncommercial, nonpolitical in nature, and have no religious affiliation. We also do not extend this program to professional or trade membership associations.

If you have further questions about our program, please check our documentation or get in touch with our team. Note that program eligibility is at the sole discretion of Hotjar.

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In the form of government documentation or a screen shot of government's website showing your status.

We use hotjar to get a better insight into how and why users are donating on our website. We love the combination of a tool which we can use for collecting qualitative and quantitative data.

Simon Willer
Digital Optimizer

There are more volunteer signups after we've changed the layout and it couldn't be done without the visualized information from Hotjar. Amnesty International Hong Kong

Michael Mo
Campaigner (Digital Communication)

We really enjoy seeing through Recordings how visitors interact with our site and how we can improve. You, honestly, can't put a price on that, since the alternative means having less impact.

Matthew Marshall
Co-founder and Head of Product