Hotjar for nonprofits

We love people who are changing the world. Get a Business account on us.


Our goal through this program is to help organizations working to further charitable causes that align with our Core Values.

Eligibility is limited to organizations that are nongovernmental, nonacademic, noncommercial, nonpolitical* in nature, and have no religious affiliation. We also do not extend this program to professional or trade membership associations.

*Exceptions are made for charitable organizations that have a focus on environmental causes or advocate for equality of minorities and disadvantaged groups.


If you have further questions about our program, please check our frequently asked questions or get in touch with our team. Note that program eligibility is at the sole discretion of Hotjar.

How to apply

Fill out the form on this page to claim your FREE (lifetime) Hotjar Business account and or get 50% off of our higher data plans.

Apply here:

In the form of government documentation or a screen shot of government's website showing your status.

We use hotjar to get a better insight into how and why users are donating on our website. We love the combination of a tool which we can use for collecting qualitative and quantitative data.

Simon Willer
Digital Optimizer

There are more volunteer signups after we've changed the layout and it couldn't be done without the visualized information from Hotjar. Amnesty International Hong Kong

Michael Mo
Campaigner (Digital Communication)

We really enjoy seeing through Recordings how visitors interact with our site and how we can improve. You, honestly, can't put a price on that, since the alternative means having less impact.

Matthew Marshall
Co-founder and Head of Product