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Data-democratization

Workflow tips

Data democratization and self-serve analytics: tips for product teams

Traditionally, access to data has been restricted to a few analysts in each organization who know how to interpret the data, translate it, and use it to help the company reach its business goals. The restriction was born out of security, necessity, and the lack of shared knowledge. 

But today’s world is increasingly data-driven and reserving this information for only a select few in your business is no longer an option.

Hotjar Team

types of product testing and what product testing means to product teams

Continuous discovery

Different types of product testing and why they matter for product teams

Successfully launching a product requires a lot of testing—then more testing, and then testing again. 

Often, product testing is seen as a separate activity to product development. But when testing isn’t integrated into the product development process, product teams can miss the insights they need to ensure their products work smoothly and solve user problems.

Hotjar Team

 Product experimentation culture

Product team culture

How to create a culture of product experimentation to deliver what users want

Digital products offer you a wide range of options to solve a customer’s problem. Unfortunately, it can sometimes be difficult to find the solution that your customers really want. 

You need a reliable way to home in on the right solution.

Enter: product experimentation.

Product team culture

How to overcome common obstacles for effective product change management

Product change management is key in responding to dynamic market pressures and delivering solutions that meet evolving user needs—and product managers are familiar with the blockers that often arise in product or organizational change processes, from user confusion and employee resistance to breakdowns in cross-functional communication. 

Product change management is a challenge, but it’s also an opportunity—and one worth taking.

Hotjar Team

Workflow tips

The art of product storytelling: how product teams can balance evidence with empathy

Product narratives should be grounded on clear, quantifiable data points; product teams have to use powerful statistics like revenue, active users, and retention rate as evidence to get buy-in for their vision. 

But data alone won’t create the emotional connection you need to captivate your users and convince your stakeholders.

Hotjar Team

Workflow tips

Product backlog management tips that drive results, not chaos

In product management, backlog optimization is a key part of delivering high-quality products to users. Keeping your team’s backlog well-prioritized drives clear focus, streamlines workflow, and helps you deliver impactful products that delight customers.

Article - 11 min read

Hotjar Team

Workflow tips

12 product management challenges: the toughest parts of the job (and how to tackle them!)

Product managers are not the type to shy away from a challenge. Most product managers thrive with a fast-paced, varied product workflow. They live for the satisfaction of guiding a team through research, development, and execution to maximize customer delight.

But the varied, agile workflow that makes product management exciting is also what makes it uniquely challenging.

Article - 24 min read

Hotjar Team

Workflow tips

How to prioritize initiatives with cost of delay analysis

You know when you go to a buffet, and you want some of everything, but you can only carry as many plates as you have hands?

It’s not all that different from being a product manager sometimes.

Article - 13 min read

Hotjar Team

Customer delight

User research techniques for product managers: what should I be looking for?

User research is the driving force behind product experience insights and UX improvements. But where do you start?

Article - 13 min read

Hotjar Team