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Why Product-Led Growth is More Sustainable

Continuous discovery

How product-led growth is a sustainable growth strategy

Product-led growth is a popular strategy for sustainable growth in the startup world. Find out what it is and how to implement it to accelerate growth.

Mohannad Ali

Product manager career path

Team growth

A guide to the product management career path

Curious about the product management career trajectory? Learn how to break into and climb the ladder on the product management career path.

Hotjar team

Why every product team should have a product marketer

Team growth

Why every product team structure should include a product marketer

Is there a product marketer on your product team? If not, learn why including one in your product team structure is vital to product success.

Hotjar team

5 Ways to Build Better Products with Your Customers in Mind

Customer delight

5 ways to build better products with your customers in mind

Customer satisfaction shouldn't feel like chasing rainbows. And it doesn't have to when you focus on building better products. Learn how we do it at Hotjar.

Andrei Beno

Andrei Beno

12 website conversions blog header

Workflow tips

12 types of website conversions and how to calculate them

Everyone wants ‘conversions.’ But what exactly is a website conversion? And how do you get more of them? Here are some goal-oriented examples.

Hotjar team

How to Elevate Your Content Reporting Using Qualitative Insights

Continuous discovery

Is your content reporting missing this vital element? (and how to fix it)

Relying solely on quantitative analytic tools can lead to content reporting gaps. Here’s how to gain insight into how your marketing lands with your audience.

Hotjar team

Customer-retention

Customer delight

How to improve your customer retention and advocacy strategy: a 5-step process

Every business has a goal to grow revenue and expand its customer base. Business owners spend lots of money on customer acquisition through marketing channels like email, social media, and pay-per-click advertising (PPC). 

But one often overlooked, practical approach to increasing revenue is leveraging existing customers.

Jake Rheude is the Vice President of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse.

Jake Rheude

Customer delight

How putting product experience at the center of your strategy can help your company grow

Happy customers come from great product experiences. And it's why Hotjar places customers at the heart of its strategy—learn how you can do the same.

Andrei Beno

Andrei Beno

The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here.

Team growth

A product manager's take on community building—and why you should expand your circle

The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here. 

Andrei Beno

Andrei Beno