Learn / Product Forge
Here’s where great product teams learn how to become unstoppable.
How product teams can create customer delight (and why it matters)
Many product teams have a problem solution mindset, building features and experiences designed to solve a specific problem for a specific user.
That’s important, of course—but sustainable, lasting business growth means more than satisfying customers and meeting their expectations. Building customer delight into your product is what drives product-led growth.
Organizational awareness: 9 tips for product teams
In the second quarter of 2021, we surveyed our customers to get insights into their day-to-day experience working on a product team. We learned that organizational awareness is one of the most challenging aspects of being a product team member.
Article - 16 min read
How product-led growth is a sustainable growth strategy
Product-led growth is a popular strategy for sustainable growth in the startup world. Find out what it is and how to implement it to accelerate growth.
A guide to the product management career path
Curious about the product management career trajectory? Learn how to break into and climb the ladder on the product management career path.
Why every product team structure should include a product marketer
Is there a product marketer on your product team? If not, learn why including one in your product team structure is vital to product success.
5 ways to build better products with your customers in mind
Customer satisfaction shouldn't feel like chasing rainbows. And it doesn't have to when you focus on building better products. Learn how we do it at Hotjar.
12 types of website conversions and how to calculate them
Everyone wants ‘conversions.’ But what exactly is a website conversion? And how do you get more of them? Here are some goal-oriented examples.
Is your content reporting missing this vital element? (and how to fix it)
Relying solely on quantitative analytic tools can lead to content reporting gaps. Here’s how to gain insight into how your marketing lands with your audience.
How to improve your customer retention and advocacy strategy: a 5-step process
Every business has a goal to grow revenue and expand its customer base. Business owners spend lots of money on customer acquisition through marketing channels like email, social media, and pay-per-click advertising (PPC).
But one often overlooked, practical approach to increasing revenue is leveraging existing customers.
How putting product experience at the center of your strategy can help your company grow
Happy customers come from great product experiences. And it's why Hotjar places customers at the heart of its strategy—learn how you can do the same.
A product manager's take on community building—and why you should expand your circle
The role of a product manager is expanding—some are building communities to connect with customers and peers. Should you do the same? Learn Hotjar's take here.