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Making a business case for Hotjar

As a product manager, you’re constantly under pressure to make the right decisions about improving your product: where can you have the most impact? Then, you have to be able to justify the decisions you make: how does each change to your product help your users? And align with organizational-level goals: how do product improvements affect business?

Hotjar can help you achieve all these things!

No credit card required

Making a business case for Hotjar

As a product manager, you’re constantly under pressure to make the right decisions about improving your product: where can you have the most impact? Then, you have to be able to justify the decisions you make: how does each change to your product help your users? And align with organizational-level goals: how do product improvements affect business?

Hotjar can help you achieve all these things!

No credit card required

Trusted by 1,306,323 websites in 180+ countries

No credit card required

56,549 users signed up last month

GDPR- & CCPA-ready

Ready to get buy-in? Here’s a handy email template

👇👇👇 Use this email template to sell Hotjar to your manager 👇👇👇

Dear [name],

I’ve identified Hotjar as a tool to help us become more profitable at [company name].

Hotjar will help us focus resources and budgets in the right areas, and we can try it risk-free on a trial offer without providing a credit card.

In my role as Product Manager, I understand how vital it is to prioritize in the most effective and efficient way. Hotjar will help me to do this more effectively than I’m able to do right now with my current tech stack.

In business terms, Hotjar will help [company name]:

● Gain much deeper insights into why users make certain decisions

● Optimize tests more efficiently and build better features

● Delight our customers and reduce churn

● Encourage increased LTV through better focus

Thanks for taking the time to consider my request. I’m encouraged by the potential for Hotjar within our company and the benefits it could bring us. I look forward to your feedback!

[Insert closing wording/signature]

Get started with Hotjar

Trusted by 1,148,546 organizations across 180+ countries. It’s free, forever.

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56,549 users signed up last month

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GDPR- & CCPA-ready