New: flexible, templated dashboards for more control. Meet Dashboards

SOLUTIONS / FOR PRODUCT TEAMS

Build a customer-centric culture within your product team using Hotjar

Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.

SOLUTIONS / FOR PRODUCT TEAMS

Build a customer-centric culture within your product team using Hotjar

Make product experience insights accessible to everyone – collaborate on user insights for brilliant prioritization, and build products your customers really need and love.

143,088 teams put customers at the heart of their product with Hotjar

DISCOVER USER INSIGHTS

Spot endless opportunities to improve your product

Get inspired with endless new ideas to improve your product and grow your business with reliable user insights.

"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
Piriya Kantong
Senior Analyst, Zenprint

VALIDATE YOUR IDEAS WITH RELIABLE DATA

Feel confident you’re meeting user needs

Stop guessing and understand exactly what your users want. Reduce assumptions and validate your ideas with real, unbiased insights.

“Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.”
Eric Peters
Growth Product Manager at Hubspot

INCREASE TEAM ALIGNMENT

Get buy-in for your ideas with head-turning insights

Build a compelling case for your ideas with real user insights and feedback. Get everyone in your team on the same page. 

“For most projects, you’re going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention.”
Michael Aagaard
Senior Conversion Optimizer, Unbounce

SPOT UX ISSUES FAST AND PRIORITIZE FIXES

Discover every issue users encounter

Don’t rely on support tickets alone. Watch users getting stuck and collect feedback when they encounter an issue.

“We wouldn't have been able to identify the problem without Hotjar.”
Paul Humphreys
COO & Founder, StudentCrowd

Maximize your new feature's potential

Stress test the usability of new features and functionality with your users. Identify usability issues or bugs off the bat and make data-driven decisions before they impact your users.

“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Mark Jones
UX Lead, Silentnight

Here's how it works

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

Enhance collaboration and team alignment with Hotjar!

143,088 teams increase alignment and build the right features with Hotjar.

No credit card required

Unlimited team members

Fast installation

SSO signup