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The slow, manual days of collating data and feedback are over.

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

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Trusted by 1,306,323 websites in 180+ countries

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56,549 users signed up last month

GDPR- & CCPA-ready

How Hotjar works

Understand how users really experience your site.

Observe
Ask
Engage

Heatmaps

Visualize user behavior

Recordings

See what your users see

Feedback

Discover how users feel

Surveys

Hear from your users

Interviews

Connect with users 1:1

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It only takes a few minutes to get started with Hotjar. Understand your users—start free, today.

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56,549 users signed up last month

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We play well with others

Save time and effort. Integrate Hotjar with dozens of tools.

SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailJiraCreate Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.SlackHubspotCreate Trello cards from new Hotjar Survey & Incoming Feedback responses or when a new Recording is collected. Available via Zapier. Microsoft TeamsCreate cards in Miro with new Hotjar Incoming Feedback & Survey responses or based on new Recordings. Available via Zapier.Create Zendesk tickets for new Incoming Feedback & Survey responses. Available via Zapier.Add rows to Microsoft Excel when a new Recording or feedback response is created. Available via Zapier.GmailJiraCreate Asana tasks for new Survey & Incoming Feedback responses or when a new Recording is created. Available via Zapier.Create Avrio Insights from new feedback responses or new Recordings. Available via Zapier.Update or create users in Intercom when new feedback responses are collected. Available via Zapier.Update records in Salesforce when a new Recording is collected or when feedback responses are created. Available via Zapier.Create or update records in Airtable when a new Recording is collected or when feedback responses are created. Available via Zapier.Add a note to a subscriber when a feedback response is created in Hotjar. Available via Zapier.Send events in Facebook Conversions when feedback is collected in Hotjar. Available via Zapier.Add a Tag to a subscriber in ConvertKit when a feedback response is created in Hotjar. Available via Zapier.Update a Goal or create a Measurement in Google Analytics as new feedback responses or Recordings are created in Hotjar. Available via Zapier.
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Hear from your peers

Discovering pain points

Learn how Invision's digital product team uses Hotjar to improve the customer experience.

See case studies
"Hotjar is a critical tool for us to understand our users and identify any pain points where they might be getting stuck."
Mike Fiorillo
Growth Product Manager, Invision

Hear from your peers

Getting buy-in

Learn how the UK's no.1 job portal uses Hotjar to optimize the user experience.

See case studies
"We like to make people happy at Reed.co.uk and Hotjar's Feedback shows us how well we are doing."
Brett Orr
Lead Product Owner, Reed.co.uk

Hear from your peers

Boosting conversions

Learn how HubSpot Academy used Hotjar Surveys to boost signups by 10%.

See case studies
"If you can't figure out why users are bouncing, Hotjar Surveys is a really direct way to ask them."
Eric Peters
Growth Marketer, Hubspot

Hear from your peers

Reducing assumptions

Learn how the landing page gurus use Hotjar to optimise their landing pages.

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"I used to have a bunch of different tools I had to pay for, with Hotjar you get everything in one bundle."
Michael Aagaard
Senior Conversion Optimizer, Unbounce

Hotjar Guides

Illustration visualizing user behavior on a website using Hotjar Heatmaps

The complete guide to heatmaps

Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, and what they look at or ignore.

The beginner’s guide to behavior analytics

Behavior analytics is the key to understanding your customers, and how they really experience and interact with your website or app.

What are product experience insights? (and why every product team needs them)

Product experience insights help teams see how customers really use their products, making it easier to remove bugs, delight users, and reduce churn.

Explore all guides

Get started with Hotjar

It only takes a few minutes to get started with Hotjar. Understand your users, start free, today.

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