🔥 Big news: user interviews have come to Hotjar! Read more

VALIDATE YOUR IDEAS WITH RELIABLE USER DATA

Feel confident you’re meeting user needs with Hotjar

Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insight about what your users need.

Illustration visualizing user behavior on a website using Hotjar Heatmaps

VALIDATE YOUR IDEAS WITH RELIABLE USER DATA

Feel confident you’re meeting user needs with Hotjar

Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insight about what your users need.

No credit card required

126,500 professionals don’t guess what users want. They use Hotjar to validate their ideas.

Reduce assumptions and increase your confidence with Hotjar

Prioritize the right changes with reliable insights from real users.

Without Hotjar

Roadmaps are built on hunches

User needs are guessed rather than validated 

You struggle to predict whether changes will work

With Hotjar

Prioritize what to build with real user feedback

Validate every idea with reliable user insights

You’re confident you’re making genuine improvements

Over 1,000 companies sign up to Hotjar each day. Here’s why:

Okay, but how does Hotjar actually work?

Understand how users really experience your site.

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask

Stop guessing what users want. Use Hotjar.

Discover reliable insights about users. Base your decisions on data, not hunches.

No credit card required