VALIDATE YOUR IDEAS WITH RELIABLE USER DATA

Feel confident you’re meeting user needs with Hotjar

Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insight about what your users need.

No credit card required

Illustration visualizing user behavior on a website using Hotjar Heatmaps

VALIDATE YOUR IDEAS WITH RELIABLE USER DATA

Feel confident you’re meeting user needs with Hotjar

Stop guessing what your users want. Use Hotjar to validate your ideas with real, unbiased insight about what your users need.

No credit card required

126,500 professionals don’t guess what users want. They use Hotjar to validate their ideas.

Reduce assumptions and increase your confidence with Hotjar

Prioritize what to work on with Hotjar’s user insights

Deciding what to work on shouldn’t be a shot in the dark. Prioritize your roadmap with unbiased, reliable user data from Hotjar.

Rather than guess what’s needed, we watch user recordings to build what’s right for the users.
Luke Calton
Product Lead at Hussle

Collect quant and qual data to validate ideas

Small samples lead to biased results. Collect a reliable amount of qualitative feedback and a constant stream of quantitative data to validate your ideas.

We conduct research on our users early so we can empathize before we ideate.
Aly Abel
Research Manager at Moonpig

Make decisions based on user needs

Don’t let the boss’s hunch have the final say. Gather insights to ensure you build what users want - not what your boss demands.

Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.
Eric Peters
Growth Product Manager at Hubspot

Over 1,000 companies sign up to Hotjar each day. Here’s why:

Hubspot survey their users to gauge the response to future designs

If you can't figure out why your users are bouncing, Hotjar Surveys is a really reliable way to ask them.
Eric Peters
Growth Product Manager, Hubspot

Within 30 minutes, Circa5000’s user interview schedule was completely full.

Engage massively reduced the typical overhead involved in trying to source people to validate ideas and assumptions. With Engage, we filled our interview schedule in under 30 minutes.
Toby Butterworth
Growth & Product Manager, Circa5000

Razorpay gathered user feedback via Surveys rather than rely on gut instinct and improved the user experience by 40%.

Hotjar helped us understand the different ways that people used the product. We identified the points on the page where we could optimize the design.
Saurabh Soni
Product Designer Razorpay

Matalan compare heatmaps pre and post-launch to be sure their improvements work

Hotjar empowers you to see exactly what your users are doing, how they're feeling, and ultimately their reactions to the changes you make.
Karl Rowlands
UX Manager, Matalan

Okay, but how does Hotjar actually work?

Understand how users really experience your site.

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

Stop guessing what users want. Use Hotjar.

Discover reliable insights about users. Base your decisions on data, not hunches.

No credit card required