The Hotjar referral program: Terms & Conditions

The Hotjar Referral program is designed to reward individuals when encouraging others to subscribe to Hotjar. When you refer new paying customers to Hotjar you are eligible to claim different rewards. Partners, agencies and similar entities are not eligible for this program, but we welcome them to consider our partner programs.

All Hotjar users, including you, have a unique referral link which you can use to promote Hotjar and refer new customers. Once a contact you referred via your unique referral link becomes a paying Hotjar customer - you are then eligible for a reward.


We regularly talk to our users about our referral rewards, as we want to know what rewards make the most sense to you. 

Our current reward system is as follows:

For every successful referral, you are eligible for a $100 gift voucher which can be redeemed based on our current voucher options.

What is a successful referral?

A successful referral only counts when the referred contact subscribes to a Hotjar paid plan and does not meet any of the disqualifying criteria below. Referrals that are still on trial are not considered successful, thus you will not be able to claim a reward just yet.

A referral will not qualify for a referral reward if:

  • They stay on a Hotjar basic (free) plan after their trial ends

  • They were or are already a Hotjar user

  • Self-referrals (referring yourself or your own organization)

  • The referral signed up for Hotjar using your unique referral link but is still on a trial

  • They are sourced or received through a third party referral platform

Note that these terms, including referral rewards, may change at any time and without prior notice. To double-check which rewards may apply to you, please look at the email we sent you regarding the referral program or take a look at the referral page on your Hotjar account. The email and referral page will always show the rewards that apply to you.

To access your dashboard and referral link click your avatar (profile picture or initials) in the top right corner of your Hotjar account, followed by Refer and Earn from the dropdown.

You can track your referrals via your dashboard where you’ll be able to see the number of contacts that have signed up for Hotjar and are currently on trial, how many have purchased a Hotjar plan, and the total amount of rewards you are eligible for.

Your promises to us

 You agree that you will not misrepresent yourself as any form of employee, affiliate or agent of Hotjar. You further agree that you will not use any of Hotjar’s names, logos, trademarks, copyrights, or other intellectual property to seek referrals under this or any other program. Finally, you agree that you will not list or otherwise advertise Hotjar, on your behalf or on behalf of Hotjar, on any other marketing platforms or mediums.


We value the hard work our users invest to teach, share, and promote Hotjar. Our engineers have developed a robust system for detecting and tracking cheaters.

Users who (a) abuse our referral program, (b) refer fake or invalid sign-ups, (c) use a VPN or (d) are sourced or received through a third-party platform or (e) violate these terms may be flagged and disqualified from participating in the program. In the event of such disqualification, the user forfeits all pending rewards and will not be eligible for future participation in this or similar programs.


The Hotjar referral program is available worldwide - meaning that anyone from any country can participate.

However, not all reward options are available worldwide.

Hotjar available rewards may include vouchers or charitable donations. These rewards may change at any time and in our sole discretion.

Once any of your referred contacts become a successful referral you can expect an automated email with instructions on how to claim your reward.

Due to the need to validate referrals, it can take up to ten (10) days to process your reward from the day you claim it.

If it's been a month and you've still not heard from us, feel free to contact us to follow up.

Revised January 24, 2024