Remove the guesswork
from product improvements

How do you know what product improvements to make?
Some just guess. But others use Hotjar.


You can try out Business plan for free, with no strings attached.
No credit card required
Industry leader installed on more than 900,000 websites

Make the right changes with reliable insights from real users.

Without Hotjar ❌

  • Collecting feedback is slow and manual

  • Pulling together data & feedback takes days

  • Product improvements are just a shot in the dark

With Hotjar ✅

  • Watch users experience your product, spot improvements instantly

  • Gather feedback from real users in the moment

  • Prioritize the right product improvements with compelling evidence

Okay, but how does Hotjar actually work?

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Here's how it works

BEHAVIOR

  • Visualize user behavior

    Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

  • See what users see

    Recordings are live playbacks of users on your site. Watch full recordings of each visit including the clicks, mouse movements, U-turns, and rage clicks.

FEEDBACK

  • Get feedback with context

    A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down not the page, form, or image they're looking at.

  • Hear from users

    Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

Full product tour

It's free and fast to get started with Hotjar

Try it for free

No credit card required | Get started in 5 minutes

Three extra reasons to give it a try today

1. It only takes a few minutes to set up

We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that onboarding new employees with Hotjar is easier than any of the other analytics tools we use.

Saurabh Soni,

Product Manager at RazorPay

Saurabh Soni - RazorPay

2. You can try out our Business plan for free. No credit card needed

Refer your friends

3. Once the trial is up, you can pick a paid plan, or stick with the free version forever

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Try it free

No credit card required