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Solutions / For Researchers

Analyze user behavior with Hotjar’s help

Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.

Solutions / For Researchers

Analyze user behavior with Hotjar’s help

Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.

6,000 researchers discover insights in Hotjar every week

56,549 users signed up last month

No credit card required

GDPR- & CCPA-ready

From Researchers

Understand user's behavior and needs

Study users in-the-moment as they engage with your product. Develop a deeper understanding of their needs with qualitative and quantitative data.

"Hotjar helps us map our client's customer journey from a user's perspective. We're much more efficient in delivering value because of it."
Denis Studennikov
Head of UX/UI, Turum-burum

Discover what drives your buyers, fast

Quickly recruit the right users that match your target personas. Conduct in-depth interviews to get a better understanding of their challenges and needs.

“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Mark Jones
UX Lead, Silentnight

From Researchers

Base decisions on data not assumptions

Remove hunches from decision-making with unbiased user insights. Ensure user's needs are always placed ahead of internal opinions.

"Without Hotjar there's no way I would have noticed the issues. It wasn't visible in the data. Hotjar helped me see how users really experienced our site."
Andrew Haehn
Operations Director, Materials Market

From researchers

Validate ideas with users before launching

Capture quantitative and qualitative feedback on new prototypes. See exactly what users do on each page, survey them to understand why, and connect 1:1 to dig deeper. 

"We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar."
David Kidget
UX Lead, Squidge Inc.

From Researchers

Automate the entire user research process

Automate recruitment, scheduling, and hosting of moderated interviews. Avoid no-shows with built-in user compensation. Seamlessly record, transcribe, and add notes.

“Engage massively reduced the typical overhead involved in trying to source people to validate ideas and assumptions. We filled our interview schedule in under 30 minutes.“
Toby Butterworth
Growth & Product Manager, Circa5000

Form researchers

Spot when users get stuck

Build feedback mechanisms to get notified every time a user gets stuck. Or filter recordings and see every time a user rage clicks or u-turns.

"We used Hotjar's insights to figure out why users dropped off. It enabled us to test a few real solutions instead of chasing hypothetical solutions based on guesswork."
Piriya Kantong
Senior Analyst, Zenprint

Here's how it works

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

Truly understand your users with Hotjar

Trusted by over 1,148,546 organizations across 180+ countries. It’s free, forever.

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56,549 users signed up last month

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GDPR- & CCPA-ready