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Analyze user behavior
with Hotjar’s help

Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.

No credit card required

6,000 researchers discover insights in Hotjar every week

Here are the insights researchers find in Hotjar

Capture reliable data at scale

Without Hotjar ❌

  • It’s expensive and time-consuming to recruit users for interviews

  • Gathering feedback can interrupt the user’s journey

  • Interviews are biased, tricky to scale, and based on memory

With Hotjar ✅

  • Gather a constant stream of unbiased user feedback

  • Capture feedback in-the-moment with unintrusive widgets

  • Analyze thousands of reliable responses at scale

Okay, but how does Hotjar actually work?

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Here's how it works


  • Visualize user behavior

    Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

  • See what users see

    Recordings are live playbacks of users on your site. Watch full recordings of each visit including the clicks, mouse movements, U-turns, and rage clicks.


  • Get feedback with context

    A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down not the page, form, or image they're looking at.

  • Hear from users

    Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

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Truly understand your users with Hotjar

Try it free

No credit card required