Here are the insights researchers find in Hotjar
1. Understand users’ behaviors, needs, motivations, and challenges.
Study users in-the-moment as they engage with your product.
Develop a deeper understanding of their needs with qualitative and quantitative data.
Hotjar helps us map our client’s customer journey from a user’s perspective. We’re much more efficient in delivering value because of it.
2. Base decisions on data not assumptions
Remove hunches from decision-making with unbiased user insights.
Ensure users’ needs are always placed ahead of internal opinions.
Without Hotjar there’s no way I would have noticed the issues. It wasn’t visible in the data. Hotjar helped me see how users really experienced our site.
3. Validate ideas with users before launching
Capture quantitative and qualitative feedback on new prototypes.
See exactly what users do on each page and survey them to understand why.
We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar.
4. Spot when users get stuck
Build feedback mechanisms to get notified every time a user gets stuck.
Or filter recordings and see every time a user rage clicks or u-turns.
We used Hotjar’s insights to figure out why users dropped off. It enabled us to test a few real solutions instead of chasing hypothetical solutions based on guesswork.
Capture reliable data at scale
Without Hotjar ❌
It’s expensive and time-consuming to recruit users for interviews
Gathering feedback can interrupt the user’s journey
Interviews are biased, tricky to scale, and based on memory
With Hotjar ✅
Gather a constant stream of unbiased user feedback
Capture feedback in-the-moment with unintrusive widgets
Analyze thousands of reliable responses at scale