We’ve rebranded! 🔥 Find out why (and how) in the blog post.

Why Hotjar / For Researchers

Why Hotjar / For Researchers

Analyze user behavior with Hotjar’s help

Map the user journey to spot patterns and trends. Develop a deeper understanding of your users with Hotjar.

6,000 researchers discover insights in Hotjar every week

31,618 companies signed up last month

No credit card required

GDPR- & CCPA-ready

Make the right changes with reliable insights

Without Hotjar

It’s expensive and time-consuming to recruit users for interviews

Gathering feedback can interrupt the user’s journey

Interviews are biased, tricky to scale, and based on memory

With Hotjar

Gather a constant stream of unbiased user feedback

Capture feedback in-the-moment with unintrusive widgets

Analyze thousands of reliable responses at scale

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Truly understand your users with Hotjar

Trusted by over 900,000 organizations across 180+ countries. It’s free, forever.

No credit card required

No-card icon

No credit card required

Sign icon

31,618 companies signed up last month

Privacy icon

GDPR- & CCPA-ready