Session Recording Software


How well do you understand Created with Sketch.
your prospects and customers?

Build your own responsive surveys, share them via link or email,
and collect insights into what your customers think about and need from you.
Hotjar is the leading and most popular platform on the market, used on over 500,000 websites in 180+ countries

Create easy to use, cross-device surveys

A good survey helps you get clear insights and business-critical information about your customers such as what drives them to your website, what they like, what they don't like (and why).

With the ability to specify which device and URL your survey will show on, you can use Hotjar Surveys to collect information and tailor your website, products, landing pages, and/or messaging to improve the user experience and (ultimately) maximize conversions.


Multiple questions and answer types

Here are some of the answer formats you can choose from the Hotjar Survey tool that will allow you to tailor your requests for feedback to the right stage in the buyer's journey and in the right context:

  • Long text answers
  • Short text answers
  • Radio buttons
  • Checkboxes
  • Net Promoter Score
nps results dashboard

Visualize results per question in the form of tables, charts or word clouds

With an easy-to-absorb dashboard, you get a good overview of what your customers think.

Dig deeper into the qualitative data to analyze answers and discover trends that will supplement the insight you can capture through other traditional analytics tools.

Build and send a survey today 🔥

Free forever. Get started!

Use Hotjar to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

Surveys FAQs

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our sample size calculator to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

A big pile of qualitative data can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for analyzing open-ended questions in 5 simple steps, which should answer all your questions.

Honestly, the real danger is not collecting feedback. Without knowing what users think about your page and why they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.