A response category is a set of replies that can be grouped because they are part of the same theme, even if they’re worded differently.
In the sample dataset we use for this tutorial, we asked Hotjar customers to explain how their employer measures their performance (e.g., revenue, conversions, traffic). In theory, you could go through every answer to identify your response categories one-by-one, but that wouldn’t be very efficient. Instead, we’re going to use a series of techniques that help you identify the broad categories.
A) Use a text analyzer: text analyzers take your data and analyze it for the most commonly used words in your text, which helps you identify broad categories of responses.