How well do you understand your customers?
With Hotjar, you build your own surveys to collect insights into what your customers think about and need from you.
Over 402 million survey responses collected via Hotjar
Validate your plans with user feedback
De-risk big projects by surveying your users to learn what they think about your latest plans.
Learn the real reasons why customers churn
Send a survey to customers right at the point of churn to get reliable, first-hand feedback from customers when they leave.
Collect an ever-growing pool of new ideas
With an on-site survey, you’ll have a constant stream of great suggestions to improve your product.
How it works
Bring the voice of the customer to your decision-making with on-site and external Surveys.
On-site surveys appear whenever you need them during the user journey. Capture in-the-moment feedback by launching your surveys the way you like: using a popup or sending them with a link.
More reasons to use Surveys
Specify which device and URL your survey will show on, you can use Hotjar Surveys to collect information and tailor your website, products, landing pages, and/or messaging to improve the user experience and (ultimately) maximize conversions.
Choose your questions and answer's type
Long or short text answers, radio buttons, checkboxes, or Net Promoter Score. Hotjar Survey tool that will allow you to tailor your requests for feedback to the right stage in the buyer's journey and in the right context.
Visualize results, easily
From our dashboard, you get a good overview of what your customers think, by visualizing results per question in the form of tables, charts, or word clouds. Dig deeper into the qualitative data to analyze answers and discover trends.
Ready to get started with Surveys?
“The feedback collected from the Hotjar Survey gave us enough confidence to begin designing the new page template. Ultimately, we saw a 10% uplift in conversions”
“We send out surveys to every single churned user and probably get a few insights every single day.”
“The information gathered from surveys helped us make substantial changes that resulted in a +491% increase in email CTR and a +49% conversion rate increase for our landing pages.”
“We use Hotjar Surveys to see how satisfied our customers are with our products, and we report the larger trends.”
“Through surveys we learned the registration form was cumbersome and contained too many fields. Users were leaving throughout this process, abandoning their purchase.”