BEHAVIOR ANALYTICS SOFTWARE
Go beyond traditional analytics & understand the real behavior of your website users
See how people interact with your site, investigate how they experience problems or issues, and give context to traditional web analytics data.
Three extra reasons to sign up today
1. A dedicated Hotjar expert will be on hand to support you
2. You'll get handy resources and training materials
Three other tools available on every Hotjar plan
Feedback is powerful alone, but even better when used alongside these tools.
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
Discover your next great idea with Hotjar
With reliable insights about your users, you’ll improve your work and get better results.
3 common ecommerce bounce rate FAQs
PRODUCT / HEATMAPS
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site.
See what elements users are drawn towards, and the parts they completely miss.
Click, tap & scroll
Heatmaps give you an aggregate of engagement across your website pages and can be split by clicks, taps, and scrolling behavior—allowing you to quickly see things like the average drop-off point on your blog posts or what your users expected to be clickable during checkout.
Visualize visitor behavior with heatmap tracking and identify areas of weakness or opportunities in layout and content hierarchy by device type.
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Despite all the tools we used to measure traffic, such as Google Analytics, we didn’t really know what our users were doing on our website or how they were using our online tool. Our goal was to start optimizing based on data, not assumptions—but we felt like we didn’t have enough information to make our process shorter and more efficient.
#2 Before and after a website redesign or launch
A website redesign can have a huge impact on your business: a well-executed job can lift conversions significantly, but a poorly executed one could actually tank traffic and conversions in just a few hours after launch. If you’re approaching the release of major changes to your site,
📈 Use Google Analytics:
Before a redesign, to identify pages that you need to handle with extreme care (you can follow this research process)
After a redesign, to monitor and compare performance
🔥 Use Hotjar:
Before a redesign, to understand how visitors behave on individual pages and throughout the journey
Before a redesign, to get user feedback on what works and what people would like to see improved
After launching changes, to identify bugs or issues that can impact your visitors (something you will never be able to diagnose with analytics alone)
After launching changes, to collect and compare feedback on the updated experience
❗️A final note: at Hotjar we split onboarding into two parts, the first part being operational onboarding, which I’ve covered in this piece. Operational onboarding takes place during the week leading up to the new team member’s first day, and during their first week with Hotjar.
The second part of onboarding is team onboarding, which is more specific to a new person’s role with the company. Team onboarding takes place during the new team member’s first three weeks with Hotjar, and the content and training differs between teams.
Team onboarding follows a weekly rather than a daily structure. Goals are defined for each week to continue setting clear expectations with the new team member. When deciding the elements that need to be included per week, remember the advice above about keeping a mix of activity types (e.g., reading → watching a video → producing some work).
The time it takes to complete team onboarding will depend on your company. Again, aim to keep your team onboarding process repeatable between role types, covering any information that remains standard across that specific role or area.