Understand how users really experience your site

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Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

1. Discover what attracts attention

See the elements of a page that capture attention so you can deliver the right information to your users at the right time.

Discover what attracts
                                            attention

2. See where user attention drops

Remove the guesswork and learn where users drop off your page. Discover practical ways design and copy can keep users' attention.

See where user attention
                                            drops

3. Observe behavior changes after A/B tests

Hotjar's integrations provide context during experiments. See where users move, click and scroll in both your control and test.

Observe behavior changes after A/B tests

4. Compare engagement on different devices

Spot problems on mobile like unclickable elements or broken forms by switching between desktop, tablet, and mobile views.

Compare engagement on different devices

See what your users see

Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, U-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.

1. Spot problems, pain points, and bugs

Watch users rage clicking and U-turning on your site. Discover frustration points quickly to keep your users stress-free.

Spot problems, pain points, and
                                            bugs

2. Make sense of web analytics

Recordings show you when users bounce, exit, and drop-off, helping you understand why your site is underperforming.

Make sense of web analytics

3. Learn why users don't convert

Filter recordings to see previous loyal customers who now don't convert or first-time visitors struggling to sign-up.

Learn why users don't
                                            convert

4. Understand your key user segments

Upload your own custom data and filter down recordings by specific cohorts like professions, interests, or demographics.

Understand your key user segments

 Hear from users

Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

1️. Collect feedback as users experience your site

Hear directly from real users in the moment and learn why your site isn't performing at its best.

Collect feedback as users
                                            experience your site

2. Find out where users discovered your site

Website analytics can be misleading. Ask users exactly where they heard of you to identify the real source of traffic.

Find out where users discovered
                                            your site

3. Learn what barriers hold users back

Want to know why users consistently bounce? Ask them. Surveys help you identify real objections, letting you remove any barriers.

Learn what barriers hold users
                                            back

4. Discover why users love your product

Ask users why they signed-up or why they log in every day. Learn what users really love, not just what they click on the most.

Discover why users love your
                                            product

Get feedback with context

A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.

1. Capture the live emotion of your users

With users rating each page during their session, you can reliably spot underperforming pages in seconds.

Capture the live emotion of your users

2. Investigate how specific assets are performing

With feedback on specific assets, you'll eliminate guesswork and discover which parts of your page users struggle with most.

Investigate how specific assets are performing

3. Make your site easier to use and navigate

Capture Customer Effort Score (CES) to discover the effort your customers had to exert to find the information they needed.

Make your site easier to use and navigate

4. Understand your unhappy customers

Filter your Recordings to view users with low feedback scores. See the user's negative experience through their own eyes.

Understand your unhappy customers

It's free, fast, and easy to get started with Hotjar

It only takes a few minutes to install the script and get started

Nine reasons why 900,000 sites use Hotjar

Unlimited team members

We have no user limits on any plan. Invite all your team and clients at no added cost!

Multi-device support

Multi-device support

All our features support desktop, mobile, and tablet versions of your website.

Easy Installation

Easy Installation

Fast installation using one script and support for dozens of platforms.

Powerful targeting

Smarter visitor targeting

Target visitors by URL, device, custom JavaScript, User Attributes.

Built with privacy in mind

Built with privacy in mind

Our privacy features protect you and the people who visit your site.

Reliable customer support

Reliable customer support

Got a question? We'll get back to you within two working days.

Feedback in 40+ languages

Feedback in 40+ languages

Feedback tools come ready localized to collect feedback in over 40 languages.

Export & Share

Export & Share

Ability to export responses you collect in CSV or XLSX.

Powerful integrations

Powerful integrations

Share insights over Slack or run tests using Optimizely with our powerful integrations

No credit card required – Get started in seconds.