Understand how users really experience your site


Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

1. Discover what attracts attention

See the elements of a page that capture attention so you can deliver the right information to your users at the right time.

Discover what attracts

2. See where user attention drops

Remove the guesswork and learn where users drop off your page. Discover practical ways design and copy can keep users' attention.

See where user attention

3. Observe behavior changes after A/B tests

Hotjar's integrations provide context during experiments. See where users move, click and scroll in both your control and test.

Observe behavior changes after A/B tests

4. Compare engagement on different devices

Spot problems on mobile like unclickable elements or broken forms by switching between desktop, tablet, and mobile views.

Compare engagement on different devices

See what your users see

Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, U-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.

1. Understand your key user segments

Upload your own custom data and filter Recordings by specific cohorts like loyal customers, churn risks, or big spenders.

Spot problems, pain points, and

2. Learn why users don't convert

Filter Recordings to see users rage clicking on your forms, failing to visit specific URLs, and even new users struggling to sign-up.

Make sense of web analytics

3. Make sense of web analytics

Recordings show when users bounce, exit, and drop-off, helping you understand why your site is underperforming.

Learn why users don't

4. Spot problems, pain points, and bugs

Watch users rage clicking and U-turning on your site. Discover frustration points quickly to keep your users stress-free.

Understand your key user segments

 Hear from users

Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

1️. Build Surveys that users want to answer

Customize Surveys to encourage better responses. Pick a template to measure CES, CSAT, and NPS or start from scratch.

Collect feedback as users
                                            experience your site

2. Find out why customers churn

Build Surveys to discover pain points, recruit users for interviews and learn what customers can't live without.

Find out where users discovered
                                            your site

3. Learn what barriers hold users back

Want to know why users consistently bounce? Ask them. With no Survey limits and flexible targeting you'll learn why they leave.

Learn what barriers hold users

4. Discover why users love your product

Ask users why they log in every day. Learn what users really love, not just what they click on the most.

Discover why users love your

Get feedback with context

A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.

1. Capture feedback in the moment

The best feedback is collected as a user experiences your site. Don't wait. Capture reliable feedback in the moment.

Capture the live emotion of your users

2. Benchmark pages to spot underperformers

With users rating each page during their session, you can reliably spot underperforming pages in seconds.

Investigate how specific assets are performing

3. Identify what part of your site gets the most attention

Users can give feedback on specific parts of each page helping you discover the problematic elements.

Make your site easier to use and navigate

4. Watch unhappy customers

Filter Recordings to view users who leave negative feedback. See the user's negative experience through their own eyes.

Understand your unhappy customers

It's free, fast, and easy to get started with Hotjar

It only takes a few minutes to install the script and get started

Nine reasons why 900,000 sites use Hotjar

Unlimited team members

We have no user limits on any plan. Invite all your team and clients at no added cost!

Multi-device support

Multi-device support

All our features support desktop, mobile, and tablet versions of your website.

Easy Installation

Easy Installation

Fast installation using one script and support for dozens of platforms.

Powerful targeting

Smarter visitor targeting

Target visitors by URL, device, custom JavaScript, User Attributes.

Built with privacy in mind

Built with privacy in mind

Our privacy features protect you and the people who visit your site.

Reliable customer support

Reliable customer support

Got a question? We'll get back to you within two working days.

Feedback in 40+ languages

Feedback in 40+ languages

Feedback tools come ready localized to collect feedback in over 40 languages.

Export & Share

Export & Share

Ability to export responses you collect in CSV or XLSX.

Powerful integrations

Powerful integrations

Share insights over Slack or run tests using Optimizely with our powerful integrations

No credit card required – Get started in seconds.