Hotjar Features - Connect All The Dots With One Powerful Solution.

Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

1. Discover what attracts attention

See the elements of a page that capture attention so you can deliver the right information to your users at the right time.

2. See where user attention drops

Remove the guesswork and learn where users drop off your page. Discover practical ways design and copy can keep users' attention.

3. Observe behavior changes after A/B tests

Hotjar's integrations provide context during experiments. See where users move, click and scroll in both your control and test.

Observe behavior changes after A/B tests

4. Compare engagement on different devices

Spot problems on mobile like unclickable elements or broken forms by switching between desktop, tablet, and mobile views.

See what your users see

Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, U-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds.

1. Understand your key user segments

Upload your own custom data and filter Recordings by specific cohorts like loyal customers, churn risks, or big spenders.

2. Learn why users don't convert

Filter Recordings to see users rage clicking on your forms, failing to visit specific URLs, and even new users struggling to sign-up.

3. Make sense of web analytics

Recordings show when users bounce, exit, and drop-off, helping you understand why your site is underperforming.

4. Spot problems, pain points, and bugs

Watch users rage clicking and U-turning on your site. Discover frustration points quickly to keep your users stress-free.

Hear from users

Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

1️. Build Surveys that users want to answer

Customize Surveys to encourage better responses. Pick a template to measure CES, CSAT, and NPS or start from scratch.

Collect feedback as users
experience your site

2. Find out why customers churn

Build Surveys to discover pain points, recruit users for interviews and learn what customers can't live without.

Find out where users discovered
your site

3. Learn what barriers hold users back

Want to know why users consistently bounce? Ask them. With no Survey limits and flexible targeting you'll learn why they leave.

4. Discover why users love your product

Ask users why they log in every day. Learn what users really love, not just what they click on the most.

Get feedback with context

A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.