WEB TRAFFIC ANALYTICS
Discover hidden gems between the gaps in your website data
Find user-centric insights beyond site numbers with a web traffic analytics tool like Hotjar—and make changes based on what your visitors think, want, and value.
Over 1.2 million websites worldwide use Hotjar’s multi-product platform to boost their performance
Nail your website strategy, meet people’s needs
Capture website data beyond the traditional. Seamlessly combine intuitive visual insights and instant feedback to solidify your strategy. Optimize your design, tailor your messaging, and move people through your website one page at a time with Hotjar.
Ready to ramp up your website performance? Sign up for an account today. You'll get automatic access to all five tools—Heatmaps, Recordings, Surveys, Feedback, and Interviews—plus a range of key features, absolutely free.
After using Hotjar to optimize our German and UK website rebrands, we saw a 2.5x increase in traffic to our most important pages, which led to a 24% increase in our leads. That's something we're really proud of.
Hotjar reveals what numbers don’t. Funnels helped me identify where in the customer journey people drop off. Recordings let me understand what people see when they arrive on our website—what they click and what they don’t click. Heatmaps helped me identify where they spend most of their time and assess if they should be spending time there or not.
It's really hard to dive into analytics. It's so nice to have one tool that tells me exactly what it is I have to change. Hotjar for me simplifies the process of analytics. Instead of having numbers that explain how people use my website I have graphic visualizations of it, like Heatmaps and Recordings.
Web traffic analytics FAQs
Find out the true actions and feedback behind site visits
Go Basic to try our tools and features for free. Upgrade as needed.