The easiest way to know what your users need Created with Sketch.
is to ask them

Feedback gives you a glimpse inside your users’ minds, so you can use the information
to improve their experience (and grow conversions).
Hotjar is the industry leader installed on more than 500k websites

Collect website feedback = grow your business

Why are people abandoning your site? What were they looking for and could not find? And what do they really love about it?

Website feedback tools help you answer these and many other questions about your users and customers and their experience—so you can improve it and grow your business as a result.


Hotjar Polls: when you want to learn
about your website users

You can place a Poll across your entire site or trigger it so it only pops up on specific pages and/or after specific actions.

Polls will help you understand who your visitors are and what drove them to your site; you can also use them to measure the satisfaction of your customers, or how easy/difficult it was for them to complete an action.

represention of hotjar incoming feedback in action

Hotjar Incoming Feedback: when you need
in-the-moment feedback

A website feedback widget is a button that sits at the edge of a page: when people click it, they can rate their experience and give additional context; with Hotjar's Incoming Feedback, they can even attach a screenshot of the page element they loved/hated.

Feedback widgets are an easy way to be constantly listening to your customers: you can think of them as the ultimate empathy tool.

survey example

Hotjar Surveys: when you're looking for
more detailed customer answers

Surveys that you can email your users or customers aren't technically a website feedback tool, but you can certainly use one to understand people’s thoughts about your website.

Surveys let you ask several questions at once, mixing quantitative and qualitative, and give your customers more time and space to type their answers.


Feedback dashboard in Hotjar:
choose and create your questions

Ask short or long open-ended questions, have quick yes or no answers or rating scales, and collect emails for validation. If you don’t know what to start asking, Hotjar helps you get inspiration from our drag-and-drop question bank.


Customize to your brand style

From the Hotjar dashboard you can customize Polls, Incoming Feedback, and Surveys to match the style and personality of your brand.

nps results dashboard

Track progress

All feedback that has a numerical quality (for example, a Net Promoter Score survey or a question that presents a 1-to-5 rating scale option) will be displayed through graphs and bar charts in your dashboard, so you can track and manage your progress.

Start collecting feedback from your website users and customers 🔥

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Hotjar's behavior and feedback tools