Marc von Brockdorff

Author

Marc von Brockdorff

Co-Founder and Director of Engineering at Hotjar. My goal at Hotjar is to plan and execute our product roadmap by building and managing a team of highly skilled engineers and designers.

Blog articles

Remote teams

A guide for startups: giving your users the customer support they deserve

At Hotjar, we firmly believe that the user always comes first. Online startups can no longer get away with offering a mediocre product or a sub-par customer experience. Users expect a great user experience and responsive, quick customer support and the companies that will succeed are those who can provide exactly that.

Marc von Brockdorff

CRO

Solving the pricing challenge: how today's startups charge their customers

Throughout the past few years, I have had the pleasure of working with extremely talented individuals on a number of tech startups. I love the process of taking an idea and turning it into a product that users are actually happy to pay for - it's incredibly rewarding to see that happen. But there is one part of that process that I find extremely frustrating: choosing the right pricing structure for your startup.

Marc von Brockdorff

Behind the scenes

9 lessons learned scaling Hotjar's tech architecture to handle 21,875,000 requests per hour

We’re extremely ambitious - our goal is to have Hotjar installed on 10 million sites. Having such a bold vision whilst taking a freemium approach presents huge technical challenges. How does an engineering team build a platform that can handle hundreds of millions of requests per day, knowing that most of that traffic comes from free users? Early on, we knew the key was to do things differently and focus on building a platform that could scale.

NOTE: This article was originally published in 2018.

Marc von Brockdorff

CRO

We analyzed the homepages of 20 awesome startups and here is what we learnt

Your startup's homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business owner or web designer, can use to engage your first-time visitors. Primarily, your homepage's job is to explain what your product or service is all about. But of course, it needs to do much more. It needs to provide your visitors with re-assurance that you are trustworthy, reliable and real. It needs to tell your visitor where to go next. It needs to provide enough information to keep your visitors from pressing the back button. And it needs to do all this in as little time as possible.

Unfortunately, there's no magic formula to building the perfect homepage. There are, however, a number of elements that most startups seem to use repeatedly on their homepages to convert first time visitors into customers. To help me get closer to understanding what makes a homepage work, I decided to analyse the homepages of the top startups. The aim of the research was to establish a set of ideas which can be tested on any homepage.

Marc von Brockdorff

Behind the scenes

7 lessons learned as the co-founder of a €15M+ SaaS startup

I’m Marc von Brockdorff ,  co-founder and Director of Engineering at Hotjar. I have been building online products for the past 15 years and now spend most of my days planning the Hotjar product roadmap, interviewing candidates, and helping our product teams. In 2018 we reached a big milestone :  €15,000,000 in Annual Recurring Revenue (ARR), around three years after launching publicly in April 2015. Here are some things I learned throughout the process.

Marc von Brockdorff

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