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We just raised $600 million. Here’s what’s next.

We’re delighted to announce today that Contentsquare, Hotjar’s parent company, has raised $600 million in a Series F investment round.

Last updated

18 Aug 2022

Reading time

2 min


Series F blog header image

Contentsquare, Hotjar’s parent company, has raised $600 million in a Series F investment round.

Hotjar joined forces with Contentsquare in 2021, a decision that stemmed from years of relationship building and following each other’s journeys. At Hotjar we’re focused on entrepreneurs, small and medium-sized businesses (SMBs), and mid-market companies, while Contentsquare is geared towards the enterprise market.

We both share a vision of a digital world that feels more human, a world of exceptional digital experiences designed with people at their heart. Where all businesses give you an experience you love.

Maybe that’s a little lofty, but for us it’s a vision well worth striving for. To get there, we need to keep growing, keep reaching new customers, and keep innovating our product offering.

That’s what this investment will help us do: fuel the future of digital experiences.

Funding for the future

Our Series F investment follows on from a $500 million Series E round in May 2021. This latest round is led by the growth investing platform of global investment firm Sixth Street, which joins new and existing investors Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock.

This brings Contentsquare’s latest valuation to $5.6 billion. 

What does this mean for our customers? It means we’re in excellent shape to not just continue offering you industry-leading product experience insights tools; we’re in prime position to improve and expand on these offerings, further and faster than ever. To research and develop new, innovative products and tools that help inspire change through empathy, and make the world a better place, one digital experience at a time.

It also means a greater ability to implement and expand our initiatives in the areas of sustainability, diversity, equity, inclusion, and digital accessibility (through the Contentsquare Foundation).

And in a global context of decreased investment in tech, hiring freezes, and layoffs, it also means we can continue confidently scaling our business and bringing in new talent, so we’re better equipped to serve all of our customers.

Exciting times ahead

Over the past year, we’ve been working hard to bring improvements and new functionality to the Hotjar platform.

We introduced Workspaces to help your team stay organized and focus on the data that matters most to you. We introduced Dashboards to group key user metrics together and display them visually, making it easier to find actionable insights and spot potential problems early.

We have plans for much more. This investment will provide a huge boost to our ability to deliver on our vision, both for us at Hotjar and the team at Contentsquare. We’re thrilled to be leading the way in customer and product experience insights, at a time when engaging your customers at the right time, in the right way, has never been more important.

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