So, what does it all mean?
It means that you want to be incredibly attentive to how and why you're building what you're building. The Hotjar team has internalized Eyal’s Hooked Model and Manipulation Matrix because they help remind us that we should constantly be doing what’s best for our users.
Every change, feature, upgrade, piece of content, and new hire centers around growing a helpful product that people enjoy using.
If you’re even thinking about building an app, SaaS product, website, or a game (or if you already launched and are assessing what you built) - grab the book and read it with your team. Think through it, take notes, whiteboard, brainstorm, and ask the tough questions.
Because we don’t need more Dealers...
...we need more Facilitators.