Why do people leave your website? The answer lies with your 'Undecided Explorers'!

“I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.”

“The Explorers are the ones we need to serve. They are the undecided prospects. We need to persuade them, and they have a lot to share with us in terms of how we can improve because they have standards and expectations we're not meeting.

“The point-of-conversion is where the customer experience is very fresh. That’s where you get the best data from your buyers.”

“For each objection, you need to display a clear counter-objection.”