Clarity vs Hotjar

Discover how Hotjar helps 900,000 organizations across the world - and what sets our tool apart from Microsoft Clarity.

Clarity vs Hotjar

Discover how Hotjar helps 900,000 organizations across the world - and what sets our tool apart from Microsoft Clarity.

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Hotjar vs Clarity

Picking between two tools is never easy, but here are a couple of things that may make Hotjar the better solution for your business.

Hotjar is built for businesses with greater integrations designed to work with other platforms in your tech stack and more advanced privacy controls. Hotjar also offers surveys and feedback tools as well as heatmaps and recordings, so you’re able to get the full picture of what your users are doing and also why they’re doing it, allowing you to get maximum value out of your behavior analytics tool.

Hotjar is the right choice for you when you need:

Visibility

You want to use heatmaps and session recordings to see what people actually do on your website.

Speed

You need real insight about what’s driving or stopping users, and can’t wait weeks to get it: you just want to sign up, get in, and start using a tool quickly.

Ease

You don’t have hours to waste learning a complex tool or training your team before they get it.

Collaboration

You want to collaborate with your team and impress your managers with concrete visual proof that what you’re doing is working.

Proof points

When things aren’t working, you want to have reliable data to back up your requests for change.

Affordability

You’re after a tool that is affordable so it won’t raise any eyebrows from corporate and take months to get approved.

Compliance

You’re also after a service that is GDPR-ready and won’t get you into trouble with legal/compliance.

Great support

You want a customer support team that has your back and is ready to help whenever you have a question or problem.

Here's how it works

Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask

Now, you may be wondering…

Absolutely: from the very beginning, Hotjar has been built on anonymous insights and not on personal data. We support user privacy and anonymity and are fully committed to compliance with the GDPR.

“My concern was around user privacy, what is/isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.”

Jeff Bronson, Owner, E-Commerce Warriors

The basic version of Hotjar is free forever. There is no contract to sign, and you can upgrade or downgrade between different plans any time directly from your account. It’s also really straightforward to use, meaning that you won’t need costly training for yourself or your team.

“A lot of tools try to sell you on the low price, but they ‘forget’ to tell that implementing can cost more, in time and money, than most people think. Hotjar was easy to implement, and it offered tremendous value for a great price.”

Gregor Doornbosch, UX Designer, CCV

That’s a valid concern! We take site performance very seriously and do everything in our power to optimize everything in the process. Hotjar's script, like most scripts and other tracking solutions, will have an almost negligible effect on your site's speed and performance.

“Our only concern was the impact the code would have on the overall page load speed. So we checked the load speed using the network tab from the browser's Inspect Element tool to see the load time, and also the Page Speed insights from Google. It all turned out to be ok.”

Gabriela Popa, Content Marketing Specialist, Bannersnack .