...curious about Hotjar?
We can help.

If you’re looking for a tool that:
Is powerful but simple,
Is industry-leading but affordable (or even free),
Helps you understand visitors with heatmaps and recordings,
Lets you collect feedback and get real user insight,
we think you are in the right place.
Create a free account with Hotjar today or check our paid plans
Industry leader installed on more than 900,000 websites in 180+ countries

But that’s not all Hotjar does:


Hotjar tools like heatmaps and recordings are great in isolation, but they become way more powerful when you combine them with user feedback—so you can ask your users why they are behaving the way they do and understand the context behind their actions as a result.

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Here's how it works


  • Visualize user behavior

    Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.

  • See what users see

    Recordings are live playbacks of users on your site. Watch full recordings of each visit including the clicks, mouse movements, U-turns, and rage clicks.


  • Get feedback with context

    A real-time suggestion box on your site, Incoming Feedback lets users express frustration or delight about individual parts of your site, right down not the page, form, or image they're looking at.

  • Hear from users

    Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users.

Full product tour

3 questions Hotjar will help you answer:

Got more questions? We have the answers:

Absolutely: from the very beginning, Hotjar has been built on anonymous insights and not on personal data. We support user privacy and anonymity and are fully committed to compliance with the GDPR.

“My concern was around user privacy, what is/isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.”

Jeff Bronson, Owner, E-Commerce Warriors

The basic version of Hotjar is free forever. There is no contract to sign, and you can upgrade or downgrade between different plans any time directly from your account. It’s also really straightforward to use, meaning that you won’t need costly training for yourself or your team.

“A lot of tools try to sell you on the low price, but they ‘forget’ to tell that implementing can cost more, in time and money, than most people think. Hotjar was easy to implement, and it offered tremendous value for a great price.”

Gregor Doornbosch, UX Designer, CCV

That’s a valid concern! We take site performance very seriously and do everything in our power to optimize everything in the process. Hotjar's script, like most scripts and other tracking solutions, will have an almost negligible effect on your site's speed and performance.

“Our only concern was the impact the code would have on the overall page load speed. So we checked the load speed using the network tab from the browser's Inspect Element tool to see the load time, and also the Page Speed insights from Google. It all turned out to be ok.”

Gabriela Popa, Content Marketing Specialist, Bannersnack

To sum up, Hotjar is:

1. Fast to install, easy to use

We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that onboarding new employees with Hotjar is easier than any of the other analytics tools we use.

Saurabh Soni,

Product Manager at RazorPay

Saurabh Soni - RazorPay

2. Highly visual and really shows you what’s happening


3. Great value for money

We would not be as successful as a Product team without Hotjar. The value we receive far exceeds the price we pay per month. It’s a tool we use for not only UX, but for support, marketing initiatives, surveys, customer interviews, product decisions, presentations to our sales team, and communication to our entire company on how people use our product.

Stephen Ippolito,

Product Manager at The Marlin Company

Stephen Ippolito - The Marlin Company
Sign up now (free forever)

Create a free account with Hotjar today
or check our paid plans