...curious about Hotjar?
We can help.

If you’re looking for a tool that:
Is powerful but simple,
Is industry-leading but affordable (or even free),
Helps you understand visitors with heatmaps and recordings,
Lets you collect feedback and get real user insight,
we think you are in the right place.
Create a free account with Hotjar today or check our paid plans
Industry leader installed on more than 500k websites in 180+ countries

Hotjar is the right choice for you when you need:

  • feature-visibility

    Visibility

    You want to use heatmaps and session recordings to see what people actually do on your website.

  • feature-speed

    Speed

    You need real insight about what’s driving or stopping users, and can’t wait weeks to get it: you just want to sign up, get in, and start using a tool quickly.

  • feature-simplicity

    Ease

    You don’t have hours to waste learning a complex tool or training your team before they get it.

  • feature-collaboration

    Collaboration

    You want to collaborate with your team and impress your managers with concrete visual proof that what you’re doing is working.

  • feature-proof

    Proof points...

    ...and when things aren’t working, you want to have reliable data to back up your requests for change.

  • feature-affordability

    Affordability

    You’re after a tool that is affordable so it won’t raise any eyebrows from corporate and take months to get approved.

  • feature-simplicity

    Compliance

    You’re also after a service that is GDPR-ready and won’t get you into trouble with legal/compliance.

  • feature-support

    Great support

    You want a customer support team that has your back and a is ready to help whenever you have a question or problem.

But that’s not all Hotjar does:

heatmap-recording-poll

Hotjar tools like heatmaps and recordings are great in isolation, but they become way more powerful when you combine them with user feedback—so you can ask your users why they are behaving the way they do and understand the context behind their actions as a result.

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Here's how it works

BEHAVIOR

  • Heatmaps

    Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

  • Recordings

    See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly.

FEEDBACK

  • Incoming Feedback

    Instant visual feedback – Give your visitors an easy way to leave instant visual feedback on your website or app. See what people love and hate, identify issues, and find opportunities for growth.

  • Surveys

    Understand the reasons behind behavior – Improving the performance and experience of your website starts with understanding what your visitors want and what's preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.

Full product tour

3 questions Hotjar will help you answer:

  • 1. What are people actually doing on my website?

    Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.

    Despite all the tools we used to measure traffic, such as Google Analytics, we didn’t really know what our users were doing on our website or how they were using our online tool. Our goal was to start optimizing based on data, not assumptions - but we felt like we didn’t have enough information to make our process shorter and more efficient.

    Gabriella Popa, Marketer at Bannersack
    Gabriella Popa - Bannersnack

  • 2. Why are people getting stuck?

    Traditional web analytics helps you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.

    Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, If we watch a Session Recording and see that people are struck somewhere hovering their mouse, we know something could be wrong and we can take a closer look.

    Saurabh Soni, Product Manager at RazorPay
    Saurabh Soni - RazorPay

  • 3. What do my users really think about this page?

    Web analytics tools help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.

    A Hotjar poll is a great way to analyze the checkout from a customer behavior perspective. You can see how customers feel about it, give them an avenue to express their opinion as well. It’s really good to (capture) the voice of the customer.

    Noelle Smith, Conversion Analyst at eShopWorld
    Noelle Smith - eshop

Got more questions? We have the answers:

Absolutely: from the very beginning, Hotjar has been built on anonymous insights and not on personal data. We support user privacy and anonymity and are fully committed to compliance with the GDPR.

“My concern was around user privacy, what is/isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.”

Jeff Bronson, Owner, E-Commerce Warriors

The basic version of Hotjar is free forever. There is no contract to sign, and you can upgrade or downgrade between different plans any time directly from your account. It’s also really straightforward to use, meaning that you won’t need costly training for yourself or your team.

“A lot of tools try to sell you on the low price, but they ‘forget’ to tell that implementing can cost more, in time and money, than most people think. Hotjar was easy to implement, and it offered tremendous value for a great price.”

Gregor Doornbosch, UX Designer, CCV

That’s a valid concern! We take site performance very seriously and do everything in our power to optimize everything in the process. Hotjar's script, like most scripts and other tracking solutions, will have an almost negligible effect on your site's speed and performance.

“Our only concern was the impact the code would have on the overall page load speed. So we checked the load speed using the network tab from the browser's Inspect Element tool to see the load time, and also the Page Speed insights from Google. It all turned out to be ok.”

Gabriela Popa, Content Marketing Specialist, Bannersnack

To sum up, Hotjar is:

1. Fast to install, easy to use

We started using Hotjar a while back. We tried it for free and liked it, so we purchased it. Today, we find that onboarding new employees with Hotjar is easier than any of the other analytics tools we use.

Saurabh Soni,

Product Manager at RazorPay
Saurabh Soni - RazorPay

2. Highly visual and really shows you what’s happening

reason2

3. Great value for money

We would not be as successful as a Product team without Hotjar. The value we receive far exceeds the price we pay per month. It’s a tool we use for not only UX, but for support, marketing initiatives, surveys, customer interviews, product decisions, presentations to our sales team, and communication to our entire company on how people use our product.

Stephen Ippolito,

Product Manager at The Marlin Company
Stephen Ippolito - The Marlin Company
Sign up now (free forever)

Create a free account with Hotjar today
or check our paid plans