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Discover how Hotjar helps 900,000 organizations across the world—and what sets our tool apart.
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Hotjar is the right choice for you when you need:
You want to use heatmaps and session recordings to see what people actually do on your website.
You need real insight about what’s driving or stopping users, and can’t wait weeks to get it: you just want to sign up, get in, and start using a tool quickly.
You don’t have hours to waste learning a complex tool or training your team before they get it.
You want to collaborate with your team and impress your managers with concrete visual proof that what you’re doing is working.
When things aren’t working, you want to have reliable data to back up your requests for change.
You’re after a tool that is affordable so it won’t raise any eyebrows from corporate and take months to get approved.
But that’s not all Hotjar does:
Hotjar tools like heatmaps and recordings are great in isolation, but they become way more powerful when you combine them with user feedback—so you can ask your users why they are behaving the way they do and understand the context behind their actions as a result.
Here's how it works
Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs.
Three questions Hotjar will help you answer
1. What are people actually doing on my website?
Web analytics tools show you the paths people take, the pages they visit, and how long they stay on each. Hotjar helps you understand what visitors actually do on each page, and how they behave throughout their journey on your site.
Despite all the tools we used to measure traffic, such as Google Analytics, we didn’t really know what our users were doing on our website or how they were using our online tool. Our goal was to start optimizing based on data, not assumptions - but we felt like we didn’t have enough information to make our process shorter and more efficient.
2. Why are people getting stuck?
Traditional web analytics helps you determine your most problematic pages. Once your visitors get there, Hotjar reveals what makes them stumble and, eventually, leave.
Very often, Hotjar shows us things that the numbers themselves can’t tell us. For example, If we watch a Session Recording and see that people are struck somewhere hovering their mouse, we know something could be wrong and we can take a closer look.
3. What do my users really think about this page?
Web analytics tools help you identify pages where most of your users convert or abandon your website. Hotjar goes a step further and gives you real user feedback so you can hear in your users’ words why they make the choices they make.
A Hotjar poll is a great way to analyze the checkout from a customer behavior perspective. You can see how customers feel about it, give them an avenue to express their opinion as well. It’s really good to (capture) the voice of the customer.