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CRO glossary
A/B testing
Behavioral targeting
Bounce rate
Call to action
Click-through rate (CTR)
Eye-tracking
Form conversion
Micro-conversion
Multivariate testing
Personalization
Sales funnel
Split testing
Statistical significance
Type 1 error
Unique selling proposition
Website readability
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CRO glossary: personalization
Best practices: marketers and product or website owners
Understand who your customers are
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Multivariate testing
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