Website readability is a measure of how easy it is for visitors to read and understand online text. Readability depends on both a text’s presentation (e.g., the choice of fonts, spacing, colors, etc.) and its context (i.e., the actual words and sentences that are written on the page).
A highly readable website is more likely to convert visitors than one packed with complex jargon that is difficult to scan and read through. With this in mind, online businesses should strive to create easy-to-read and easy-to-digest website copy that inspires their target audiences to act.
Website readability is important because most website visitors are strapped for time and have limited mental resources they can put toward learning about your company, products, and services. To grab your website visitors’ attention and prove to them that you have a solution to their problems, you’ve got to connect with them as quickly as possible.
Highly readable content does just that.
When it comes to presenting your content, there are a few basic steps to take to make sure it can be read correctly. Most of these fall under the heading of UX design:
For content that is not only easy to see and scan, but also easy to understand, there are two points to follow:
Use simple language: even if you’ve got a complex product, you can still write many sections of your website in simple, straightforward language that won’t strain your readers.
Editor’s note: this is what happened, for example, when we used Hemingway on the previous paragraph and we edited it to improve readability:
So… how do you know what words and phrases they use to talk about your products?
To understand how your customers talk about your products and the problems they turn to you to solve, you need to hear directly from them. Three ways you can do that: