Learn / Case Studies / Totally Promotional
How Totally Promotional uses Hotjar to improve conversions without compromising great UX
Ecommerce
How to improve customer experience
How to improve your product
Digital marketer
We had been making improvements based on best guesses. We needed to know concretely if users were responding to our calls to action.
Rachel Stevens
SEO & Customer Behavior Analyst, Totally Promotional
Adding the tracking code to our website was easy. And knowing that I could watch what users were doing on the site and follow their path anonymously—that was super important.
Rachel Stephens
SEO & Customer Behavior Analyst, Totally Promotional
User Recordings made it clear that users did not understand the order process we had in place. So, we changed the format of the order form and added additional information to clear up any possible confusion. The insights Hotjar revealed helped us better meet user expectations.
Rachel Stephens
SEO & Customer Behavior Analyst, Totally Promotional
Hotjar is a dream come true. It’s the answer to exactly what we were looking for. Now, we don’t have to guess; we can understand how users interact with our site. It’s like reading their minds.
Rachel Stephens
SEO & Customer Behavior Analyst, Totally Promotional