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Heat map testing ⚡

Best practices: marketers and product or website owners

Rich heatmapping through experiment tracking - Nick Disabato

Nick Disabato, a designer and writer, walks you through the process to create a per-variant heatmap in Hotjar.

What Nick covers:

  • How to use Javascript to create per-variant heatmaps in Hotjar

  • Why it’s essential to analyze all metrics and understand the bigger picture

  • The importance of archiving your heatmaps