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Marketing in a crisis (COVID-19 edition) ⚡

Best practices

Transparent marketing in a crisis - Martie Kuzzy

Martie Kuzzy answers a question many companies have asked themselves in 2020: what do you do when an unprecedented crisis hits, and your business' livelihood is compromised?

What Martie covers:

  • How to dive into the data, embrace the conflict, and prioritize your next steps ruthlessly

  • The importance of checking in with customers and finding messages that resonate

  • How to be transparent during a crisis