Transparent marketing in a crisis - Martie Kuzzy
Martie Kuzzy answers a question many companies have asked themselves in 2020: what do you do when an unprecedented crisis hits, and your business' livelihood is compromised?
What Martie covers:
How to dive into the data, embrace the conflict, and prioritize your next steps ruthlessly
The importance of checking in with customers and finding messages that resonate
How to be transparent during a crisis