Website visitor tracking
Uncover valuable insights into user behavior—safely and instantly
Measure user experience, at scale and in real time, with not just one free website visitor tracking tool but five. Did we mention they're all free?
Over 1.2 million websites spot UX optimization opportunities with Hotjar
For Netguru, Hotjar is one of the must-have tools for any digital marketing team, as well as one of the most valuable tools for UX research and user testing in today's world. I love how we can track the entire user journey within the website. It helps a lot in finding navigation patterns and investigating what users are looking for. It’s an incredible source of knowledge in terms of designing particular sub-pages and gives us tons of insights without complex field studies or user interviews.
My concern was around user privacy, what is or isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.
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