Find out what people actually do
on your website

Understand what your users want, care about, and interact with
on your site by visually representing their clicks, taps, and scrolling behavior.
Try it free
From Startups to Fortune 500 - 0ver 213,273 Companies in 184 countries improve their sites with Hotjar’s All-in-One Analytics and Feedback

Click, Tap & Scroll

Heatmaps give you an aggregate of engagement across your website pages and can be split by clicks, taps, and scrolling behavior—allowing you to quickly see things like the average drop-off point on your blog posts or what your users expected to be clickable during checkout.

Visualize visitor behavior with Heatmap tracking and identify areas of weakness or opportunities in layout and content hierarchy by device type.


Team Alignment

Remove subjectivity and gut feeling from your team's work by leveraging Heatmap analytics to decide what improvements to prioritize next.

Convince stakeholders and clients and build a business case by visualizing visitor behavior with our Heatmap tool.


Private & Protected

Hotjar Heatmaps collect anonymized user behavior, allowing you to get an overview of your visitor behavior while protecting end-user privacy.

With on-page suppression activated, you can make sure no personally identifiable information is ever seen in your Heatmap reports.

Over 2.5 million heatmaps have been created


Set it up in just a few clicks

Heatmap Pageviews

Select a snapshot size for your heatmap.


Collect data when visitors visit a specific page, multiple similar pages or when a JavaScript snippet is triggered.


Have a final review, set to active and you're good to go!

Visualize your website or app's visitor engagement

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All-in-one Analytics & Feedback