People can't use a website without clicking a mouse somewhere or tapping on a mobile device. Those clicks and taps help them navigate pages and find the products, services, or information they’re looking for.
But do YOU, as a website designer, marketer, or business owner, know exactly where your visitors click and tap? And do you know how to use that information to build a better website and experience?
That's where click maps come in.
In this quick article, you'll learn about how to track where users click, the benefits and limitations of click maps, how you can use them to optimize UX, and how to set up click maps on your website in just a couple of minutes.