Hotjar’s behavior analytics software is designed for any business selling online. We make it easy to go beyond traditional web analytics and understand what users are really doing on your site.
At Hotjar, we believe we have a responsibility to protect the privacy of end users and to offer tools to safeguard data so that trust between website owners, prospects, and customers can be assured and maintained.
Hotjar was designed to empower you and your team to build a better experience for your site users and customers while still ensuring their right to privacy is respected.
Because of this, all data collected and processed by Hotjar must solely be used by the site or app owner and not shared with third parties, unless explicit consent has been received from your end users.
This includes but is not limited to:
Hotjar’s behavior tools give you an overview of visitor behavior on your website or app.
To avoid storing unnecessary individual personal data with Hotjar, we recommend that you suppress all elements that contain personally identifiable information, for example an email capture form or sign-up form fields, captured in our behavior tools such as Heatmaps and Session Recordings. You may already store this info in your own systems: Hotjar does not need to store it as well.
Under no circumstances should the use of tags within Hotjar be used to pass through any information that would allow for the personal identification of individuals such as user IDs, email addresses, IP addresses, etc.Unless clear and advance consent has been given by the individual or end user, Hotjar’s behavior tools should not be used to:
Hotjar’s feedback tools help you gather feedback to understand user behavior and improve the experience of your website or app users. They should NOT be used as marketing automation or lead generation tools.
Consent should be obtained from all users providing feedback or data (e.g. passing User Attributes to Hotjar through our Identify API) that contain personally identifiable information.
Hotjar’s feedback tools should not be used to:
If you have any further questions related to the acceptable use of our service, please contact us at firstname.lastname@example.org.