Daily sessions

One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.

365 days data storage

Automatic & continuous data capture

Data is automatically captured month on month without the need to restart collection manually.

Heatmaps

Page targeting

Start capturing recordings sessions when a custom event fires. E.g. a user visits a checkout or cancels a subscription.

Highlights

Snip, sort, and share key user insights.

Powerful filters for recordings

Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

User Attributes

Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.

Filter by referrer URL

Filter your data by the URL of the page that users came from.

Filter by rage clicks

Rage-clicks are repeated clicks in one place. U-turns describe users quickly returning to the previous URL. Plus, filter by clicks on any part of your site. 

Filter by u-turns

U-turns take place when users quickly return to the previous URL, within seven seconds.

All features

Google Optimize

Filter recordings and heatmaps by Google Optimize experiment IDs.

HubSpot

Send recordings to the contact timeline in HubSpot. Create custom lists using Hotjar session properties.

Omniconvert

Filter recordings and heatmaps based on your Omniconvert experiment ID, experiment name, variation id, or variation name.

Optimizely

Filter recordings and heatmaps by your Optimizely experiment ID, experiment name, variation id, or variation name. 

Segment

Filter recordings & heatmaps by custom events and user attributes that you sync to Hotjar using Segment.

Slack

Send Hotjar recordings to dedicated Slack channels

3,000+ more integrations via Zapier

Send recordings to +3000 other apps like Miro, Jira, Excel, and more.

Integrations

Analyze the underlying recordings & heatmaps

Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.

Top pages chart

Analyze your top pages. Switch to the top pages users landed on when entering your site or the top pages they visited before bouncing.

User sentiment chart

Stay on top of your users' feedback to quickly learn what's working and what's not.

Rage clicks & u-turns chart

Check how user frustation signals are evolving over time.

New vs Returning chart

Measure and compare sessions between first-time and returning users.

Technology chart

Analyze the top devices, operating systems and browsers your users are on.

Top countries chart

Learn the top countries your users are from.

Errors chart

Track the number of JavaScript errors on your site.

Add your own custom charts

Build your custom charts in Trends and add them to your dashboard.

Dashboard

Monthly responses

Unlimited data storage

No limit on how many responses you can store or how long you store them for.

Surveys

Surveys can appear on your site or via an external link.

Questions per survey

How many questions you can add to each of your surveys.

Feedback widgets

Widgets ask users directly which element of a page they love and which part needs improvement.

Concept testing: Add images to surveys

Test your design ideas and concepts by adding images to the survey questions.

Over 40 survey templates

 40+ pre-defined languages

Hotjar's feedback tools come ready localized in over 40 different languages.

Analyze survey performance 

Discover your survey completion rate and see where users drop-off.

Customize colors 

Remove Hotjar branding

Change reaction style

Choose from Hotjar Buddies, Emojis, Smileys, or Stars.

Filter by device, country and user attributes

Identify API: target feedback by custom user attribute

Set survey & feedback widgets to reach specific audiences matching specific user attributes, like high-value customers or specific roles.

Events API: target survey & feedback widgets by custom user actions

Trigger surveys when users complete specific actions like clicking on a specific element or viewing a specific A/B variant.

Unlimited users

30-day money-back guarantee

Receive a full refund within the first 30 days of starting your subscription.

Multi-device support

All Hotjar features support desktop, mobile, and tablet versions of your site.

One script installation

Fast installation using one script, plug-ins, and guides for dozens of popular hosting platforms.

Ability to export & share

Share recordings and heatmaps with a live URL, download heatmaps as an image, and export feedback and survey responses via CSV XLSX.

Reliable customer support

We'll respond to any question you have within two working days.

SAML Single Sign-On

SAML SSO reduces security risks by providing a single authentication point.

Dedicated CSM

Regular check-ins

Early access to beta features

Up to the discretion of Hotjar's Product team

Everything else

Filter & segment data

Filter your Dashboard to find and compare insights across all your widgets.

Sessions per month 

Data capture 

Heatmaps 

Start recording on specific pages

Standard recording filters 

Filter Recordings by New User, Visited URL, Session Duration, Page Count, Tags, Favorite, Hotjar User ID, Country, Device, Browser, and Operating System.

Identify API: track custom user attributes

Filter by rage clicks, u-turns, & clicked elements

Heatmaps & Recordings

Sessions per day

Data capture

Filter and segment data

Filter session recordings and heat data to find actionable insights quicker.

Heatmaps & Recordings 

Get an aggregated view of all your data to find insights faster.

Regular check-ins 

Dedicated CSM 

More features

Google Analytics

Target surveys and feedback using Google Analytics events.

Send survey and feedback responses directly into Slack.

Target surveys and feedback based on your Optimizely experiment ID, experiment name, variation id, or variation name.

Target surveys and feedback based on your Google Optimize experiments.

Target surveys and feedback by custom events and user attributes that you sync to Hotjar using Segment.

Send Hotjar session recordings and survey responses to the contact timeline in HubSpot. Create custom lists using Hotjar session properties.

Target surveys and feedback to appear on Omniconvert experiment pages.

MS Teams

Send survey and feedback responses to dedicated channels in MS Teams

Unbounce

Display surveys and feedback on Unbounce test variant pages using events.

Mixpanel

Target surveys and feedback using Mixpanel events.

Webhooks

Send survey responses to 3rd party tools.

Contentsquare

Connect Hotjar Surveys to Contentsquare to view session replays and build segments with survey events.

Hotjar API

Use the Hotjar API to automatically export survey responses.

3,000+ more integrations via Zapier (Ask)

Send survey and feedback responses to +3000 other apps like Miro, Jira, Excel, and more.

 Integrations

Send Hotjar User IDs to Google Analytics, and filter recordings and heatmaps by Google Analytics events.

Filter recordings and heatmaps by Unbounce test variants.

Send Mixpanel events to Hotjar to filter recordings, heatmaps, and analytics by Mixpanel events.

Use the Hotjar API to automate user lookup and deletion requests.

 Integrations 

Interviews per month from the Hotjar pool of 175,000+ participants

Interviews per month from your network

Max. interview length

Recording retention

Additional moderators/interview

Invite team members to join your interviews as extra moderators.

Spectators/interview

Invite team members to quietly observe and assist with note-taking and highlighting insights.

Custom screener questions

Ensure the highest quality of insights with custom screening questions.

Automated transcriptions

Get instant, time-stamped transcripts of your interview recordings.

Transcriptions in 20 languages

Interview highlights

Highlight and share key insights from your interviews with your team.

Built-in video calling

Connect with users without ever leaving Hotjar using our built-in video calling.

Third-party video calling

Third-party video calling is only available when recruiting from the Hotjar participant pool. You can use an external video platform by simply adding your meeting link to your project.

Custom participant compensation

Participant compensation is only available when recruiting from the Hotjar participant pool. It is charged separately by the end of each month and comes with an 8% service fee.

Clip and download recording

Create quick clips of the most important parts of your interviews to easily share or download.

Interviews

Events API: track user actions

Engagement zones in Heatmaps

Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.

Frustration and engagement scores

Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.

Funnels

Measure conversion rates and understand why users drop off by zooming into relevant recordings.

Trends

Explore and understand your metrics & uncover user behavior trends.

Track and filter by errors

Find sessions with JavaScript errors. View them in your recordings. Spot what might be causing bugs in real time.

All the tools you need to confidently optimize your user experience and revenue— in one place. 

Sign up for free. Upgrade as you grow.

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Find the right plan for you (Observe Only) (ACQ-1629)

Access to:

Basic

Observe for small teams, more traffic and tools.

Everything in Basic, and:

Plus

Great for products and websites with a smaller audience.

The best Observe plan for growing companies.

Everything in Plus, and:

Business

Perfect for companies with a growing product or website who need more functionality and data. 

Observe for experts, with loads of traffic and advanced analytics features.

Everything in Business, and:

Scale

Observe

We suggest

Visualize user behavior with Heatmaps and see what your users see with Recordings

Hotjar Observe

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