Find the right plan for your site

Always with data storage for 365 days and a 30-day Money Back Guarantee.

Get started quickly with Observe

You'll get Basic plans for Ask and Engage products too.

Basic

A simple way to get started

$0

Track up to 35 daily sessions

  • Unlimited heatmaps
    There's no limit on the number of heatmaps you can create.
  • Recordings of user sessions
    Recordings are session replays that show how a user interacts with your site.
  • Basic filters
    Viewed page
  • HubSpot integration
    Watch session recordings and see survey responses in your contact timeline.
  • Dashboards
    Create dashboards to track your projects and goals.
  • Highlights
    Snip, sort, and share key user insights

Plus

More insights for small teams

$39

Track up to 100 daily sessions

Everything in Basic, and:
  • Page view filters
    Landing page, viewed page, and exit page.
  • Session information and technology filters
    Browser, country, custom events, device, duration,
Hotjar user ID, new/returning, operating system, page count, and screen resolution.
  • Events API: track custom user actions
    Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.

Business

For growing companies & websites

Most popular
$99

From 500 to 270k daily sessions

Everything in Plus, and:
  • Behavior and experiment filters
    AB Tasty, clicked element, custom attributes, feedback, Google Optimize, Net Promoter Score®, Optimizely, rage click, traffic channel, Unbounce, and U-turn.
  • Frustration and engagement scores
    Sort and rank all recordings based on frustration or engagement scores.
  • Identify API: track custom user attributes
    Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
  • All custom-built integrations
    Asana, HubSpot, Jira, Linear, Microsoft Teams, Slack, Trello, Zapier, AB Tasty, Optimizely, Unbounce, Google Analytics, Kissmetrics, and Mixpanel.

Scale

For large companies & websites

$213

From 500 to 270k daily sessions

Everything in Business, and:
  • Funnels and Trends
    Measure conversion rates to understand why users drop off and explore metrics to uncover user behavior trends.
  • Console tracking (Errors)
    View JavaScript errors alongside your recordings. Spot what might be causing errors and bugs in real time.
  • Entered text and error filters
    Entered text and error.
  • Hotjar API: automate user lookup and deletion
    Use the Hotjar API to automate user lookup and deletion requests.
  • Webhooks
    Send recordings from specific segments directly to any app or location you define.
  • SAML single sign-on (SSO)
    SAML SSO reduces security risks by providing a single authentication point.
  • Dedicated customer success manager
    Get specialized training and tailored onboarding from a dedicated Hotjar specialist (*on plans with 4,000+ daily sessions)
  • Priority support
    *Available on plans with 4,000+ daily sessions

Or build your own bundle

You decide how to mix and match products and plans. You'll always get access to the Basic plan on all products.

Observe: Heatmaps & Recordings

Business plan | undefined daily sessions$0/forever

Ask: Surveys & Feedback

Business plan | undefined monthly responses$0/forever

Engage: User interviews

Business plan | undefined yearly interviews$0/forever

Compare all features

Compare all features

Observe

Heatmaps & Recordings
Visualize user behavior with Heatmaps and see what your users see with Recordings

Scroll sideways to see all features

Basic

$0USD/forever

Plus

$31USD/month

Business

$79USD/month

Scale

$170USD/month
Daily sessions
One session = a visitor's full journey across every page. Sessions can be analyzed in Recordings and Heatmaps. We suggest picking a plan that captures at least 80% of your sessions.
35
100
500 - 270k
Plans start at $/€99 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
Up to 270k
Plans start at $/€213 per month for 500 daily sessions when paying monthly (a 20% discount is applied when paying yearly)
365 days data storage
Yes
Yes
Yes
Yes
Data capture
Data is automatically captured month on month without the need to restart collection manually.
Automatic & continuous
Automatic & continuous
Automatic & continuous
Automatic & continuous
Heatmaps
Unlimited
Unlimited
Unlimited
Unlimited
Highlights
Snip, sort, and share key user insights.
Yes
Yes
Yes
Yes
Filter and segment data
Filter data by duration, browser version and language, operation system, and more to find actionable insights quicker.
Yes
Yes
Filter by frustration signals
Filter sessions based on rage clicks, u-turns, and more to see why users get frustrated.
Yes
Yes
Filter by form analytics and entered text
Filter sessions based on abandoned and submitted forms and the text users entered on a form or search bar.
Yes
Events API: track user actions
Track custom user actions like conversions or viewing a specific A/B test variant for more granular targeting and filtering.
Yes
Yes
Yes
Identify API: track custom user attributes
Track custom user attributes like user_ID, email or last_purchase_date to filter and compare insights by your target users.
Yes
Yes
Traffic channel filter
Filter data based on users' source URL or UTM parameters.
Yes
Yes
Engagement zones in Heatmaps
Optimize the layout, content, or usability of any page with intelligent user engagement patterns overlaid on your heatmaps.
Yes
Yes
Frustration and engagement scores
Sort recordings by frustration or engagement scores to quickly spot what annoys users or why they stick around.
Yes
Yes
Funnels
Measure conversion rates and understand why users drop off by zooming into relevant recordings.
Yes
Trends
Explore and understand your metrics & uncover user behavior trends.
Yes
HubSpot
Send recordings to the contact timeline in HubSpot. Create custom lists using Hotjar session properties.
Yes
Yes
Yes
Yes
Google Analytics
Send Hotjar User IDs to Google Analytics, and filter recordings and heatmaps by Google Analytics events.
Yes
Yes
Slack
Send Hotjar recordings to dedicated Slack channels
Yes
Yes
Microsoft Teams
Send recordings to dedicated Microsoft Teams channels
Yes
Yes
Optimizely
Filter recordings and heatmaps by your Optimizely experiment ID, experiment name, variation id, or variation name.
Yes
Yes
AB Tasty
Filter recordings, heatmaps, and analytics tools by AB Tasty experiments.
Yes
Yes
Segment
Filter recordings & heatmaps by custom events and user attributes that you sync to Hotjar using Segment.
Yes
Yes
Jira
Create Jira issues directly from recordings and console errors. (*Console errors - Scale only)
Yes
Yes
Trello
Create a Trello card from a recording
Yes
Yes
Asana
Create an Asana task from a recording
Yes
Yes
Omniconvert
Filter recordings and heatmaps based on your Omniconvert experiment ID, experiment name, variation id, or variation name.
Yes
Yes
Unbounce
Filter recordings and heatmaps by Unbounce test variants.
Yes
Yes
Mixpanel
Send Mixpanel events to Hotjar to filter recordings, heatmaps, and analytics by Mixpanel events.
Yes
Yes
Webhooks
Send recordings from specific segments directly to any app or location you define.
Yes
Hotjar API
Use the Hotjar API to automate user lookup and deletion requests.
Yes

Ask

Surveys & Feedback
Discover how your users feel with Feedback & hear from your users with Surveys

Scroll sideways to see all features

Basic

$0USD/forever

Plus

$47USD/month

Business

from

$63USD/month

Scale

$127USD/month
Monthly responses
20
250
500 – 100k
Up to unlimited
Unlimited data storage
No limit on how many responses you can store or how long you store them for.
Yes
Yes
Yes
Yes
Feedback widgets
Widgets ask users directly which element of a page they love and which part needs improvement.
3
Unlimited
Unlimited
Unlimited
Surveys
Surveys can appear on your site or via an external link.
3
Unlimited
Unlimited
Unlimited
Questions per survey
How many questions you can add to each of your surveys.
Unlimited
Unlimited
Unlimited
Unlimited
Embedded Surveys
Get more relevant responses by embedding your surveys anywhere on your site.
Yes
Yes
Concept testing: Add images to surveys
Test your design ideas and concepts by adding images to the survey questions.
Yes
Yes
Survey generator
Create surveys for any goal in seconds with the power of AI (integration with OpenAI).
Yes
Yes
Yes
Yes
Over 40 survey templates
Yes
Yes
Yes
Yes
40+ pre-defined languages
Hotjar's feedback tools come ready localized in over 40 different languages.
Yes
Yes
Yes
Yes
Automated summary reports
Generate AI-powered summary reports for open-text responses in Surveys (integration with OpenAI).
Yes
Yes
Yes
Yes
Analyze survey performance
Discover your survey completion rate and see where users drop-off.
Yes
Yes
Customize colors
Yes
Yes
Remove Hotjar branding
Yes
Yes
Change reaction style
Choose from Hotjar Buddies, Emojis, Smileys, or Stars.
Yes
Yes

Engage

Interviews
Automate the recruitment, scheduling, and hosting of moderated user interviews

Scroll sideways to see all features

Basic

$0USD/forever

Plus

$39.2USD/month

Business

$440.0USD/month

Scale

Let's talk
Interviews per month from the Hotjar pool of 200,000+ participants
0
3
12
20
Interviews per month from your network
3
Up to unlimited
Up to unlimited
Up to unlimited
Max. interview length
30 minutes
30 minutes
90 minutes
120 minutes
Recording retention
30 days
2 years
2 years
2 years
Additional moderators/interview
Invite team members to join your interviews as extra moderators.
0
1
2
4
Spectators/interview
Invite team members to quietly observe and assist with note-taking and highlighting insights.
1
2
4
10
Custom screener questions
Ensure the highest quality of insights with custom screening questions.
Yes
Yes
Yes
Yes
Interview highlights
Highlight and share key insights from your interviews with your team.
Yes
Yes
Yes
Yes
Built-in video calling
Connect with users without ever leaving Hotjar using our built-in video calling.
Yes
Yes
Yes
Yes
Third-party video calling
You can use an external video platform by simply adding your meeting link to your project.
Yes
Yes
Yes
Custom participant compensation
Participant compensation is only available when recruiting from the Hotjar participant pool. It is charged separately by the end of each month and comes with an 8% service fee.
Yes
Yes
Yes
Automated transcriptions
Get instant, time-stamped transcripts of your interview recordings.
Yes
Yes
Transcriptions in 20 languages
Yes
Yes
Clip and download recording
Create quick clips of the most important parts of your interviews to easily share or download.
Yes
Yes
SAML Single Sign-On
SAML SSO reduces security risks by providing a single authentication point.
Yes

Hotjar platform

Included with both Observe & Ask
Your highest tier plan will grant access to multi-plan features across both products

Scroll sideways to see all features

Basic

Plus

Business

Scale

Unlimited dashboards
Create unlimited dashboards for your projects and goals.
Yes
Yes
Yes
Yes
Dashboard templates
From monitoring launches to hunting bugs, create dashboards in seconds.
Yes
Yes
Yes
Yes
Data from Observe & Ask
Combine visual insights with user feedback.
Yes
Yes
Yes
Yes
Jump to the underlying data
Understand the why behind the numbers by analyzing the underlying session recordings, page heatmaps and user feedback.
Yes
Yes
Yes
Yes
Custom charts
Build your custom charts in Trends or Funnels and add them to your dashboard.
Yes
Top console errors chart
Track the most common JavaScript errors on your site.
Yes

Not sure which plan is best for you?

Contact us to ask questions, and chat about your needs.

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