Hotjar’s product team members thrive by staying curious and knowledgeable about what’s happening in the industry. This includes reading great books about product management, and knowing the skills and lingo every product manager needs. But listening to podcasts is one of the best ways to stay on top of the business.
Podcasts are current, feature a diverse range of experts, and you can listen to them while you do the dishes. Convenient! But with so many podcasts out there, it can be difficult to know where to start. That’s why we asked our in-house product managers, product designers and product writers for their favorite podcasts. Let’s see what they picked, especially for you.
As the name suggests, this podcast is all about demand generation. In other words, data-driven marketing focused on long-term customer engagement. The podcast is an exciting mix of live events, interviews, and fireside chats with B2B SaaS industry experts. It offers you insights, ideas and tips about the strategies marketers are actually using today. A must-listen for anyone who wants to increase awareness and interest in their company’s products.
Lenny’s Podcast: recommended by Growth Product Manager Adria Cruz
Listen to podcast host Lenny Rachitsky interview top product leaders and growth experts for their tips on building, launching and growing products. This podcast is full of actionable insights and covers everything from product management to career guidance. A valuable resource for newbies looking to get into product management and experienced managers alike.
Product Thinking: recommended by Group Product Manager Mohammed Rizwan
This podcast covers everything related to product. Host Melissa Perri talks to leading product management experts to discuss product management, systems, and leadership. It’s particularly valuable for leaders who want to improve their approach to product management within their organizations. The best thing about this podcast is the “Dear Melissa'' segment, where she answers listeners’ questions about anything and everything relating to product.
Growth Machine Marketing Podcast: recommended by Growth Product Manager Laura Wong
Check out this series of 38 shows that will teach you how to grow your business through content marketing, social media, search engine optimization, advertising, social media and email marketing. There’s even an episode on starting your very own company podcast! It’s full of useful information for business owners and growth product managers.
Growth Marketing Stories: recommended by Growth Product Manager Laura Wong
Listen to real stories about growth marketing. Every week, the show delves into a different case study to give you inspiration for your own work. This podcast provides unique insights by focusing on the smaller experiments and tried and tested tactics of companies.
Growth Marketing Toolbox: recommended by Growth Product Manager Laura Wong
Join host Nicholas Scalice as he interviews marketers, product creators, and startup founders about marketing tools and technology. Topics include Google’s Performance Max campaigns, Microsoft Clarity and scaling with cold email outreach. If you’re looking for actionable insights and new tools to add to your marketing stack, this podcast is for you.
Growth with Matt Bilotti recommended by Growth Product Manager Laura Wong
Described as “a cheat sheet for anyone growing a company,” this podcast is packed with tips from companies like Shopify, Disney+ and GitHub. Listen to Drift’s Senior Product Lead Matt Bilotti interview other growth experts about how they drive revenue through all sorts of strategies, tactics, and channels. This podcast aired its last episode in May, but its library of 90 episodes with top guests contains information that is still relevant today.
This Is Product Management recommended by Senior Product Manager Reuben Borg
This Is Product Management is full of variety, highlighting all the different aspects of product management. Listen to interviews with product leaders from companies like Adobe, Shopify and Viacom to learn about their best practices. Every single person working on your product team will get something from this show.
Spotify: A Product Story recommended by Senior Product Manager Reuben Borg
Hosted by Spotify’s Chief Research and Development Officer Gustav Söderström, this podcast is all about Spotify’s product. Learn about how to build a popular product, make pivotal business and product strategy decisions, and disrupt your industry. Söderström takes you on a deep dive into Spotify through a series of diverse interviews touching on design, data, engineering, and product management.
The Content Strategy Podcast recommended by Content Design Lead Kaysie Garza
Don’t be fooled by the name here. Content design methods are also super helpful for product teams, too. Hosted by Kristina Halvorson, author of Content Strategy for the Web, this curated podcast of five seasons and counting, features episodes to help you solve problems, improve your website, and make your product-related content more inclusive and accessible.
That’s a wrap
We hope you get as much value, insight and inspiration out of these podcasts as we do! Want more essential product management resources from our team? Check out a product manager’s take on community building and read about why putting product experience at the center of your strategy is essential.
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